Revenue Marketing Manager

Salesloft, Inc.; London; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

Salesloft, a leading company in sales engagement, seeks a Revenue Marketing Manager in London. This role involves executing the marketing strategy, fostering relationships with sales teams, and achieving revenue goals within the EMEA region. An ideal candidate will have a strong background in demand generation and integrated campaigns, contributing to a vibrant team-focused environment.

Benefits

Supportive team culture

Career growth opportunities

Dynamic and innovative environment

Qualifications

• 3-5 years of marketing experience focused on demand generation.
• Proven track record in executing successful marketing campaigns.
• Strong understanding of various marketing channels.

Responsibilities

• Execute the marketing strategy and drive demand generation.
• Contribute to revenue targets through effective campaign execution.
• Collaborate with cross-functional teams to ensure smooth marketing initiatives.

Skills

Demand Generation

Integrated Campaigns

Project Management

Communication

Data-Driven Mindset

Tools

ABM Platforms

Marketing Automation Platforms

CRM Systems

Job description

Location: London, Hybrid (2-3 days in office)

THE OPPORTUNITY:

At Salesloft, our Revenue Marketing Manager will be pivotal to our company’s success. You will be a key member of our fast-growing and high-performing marketing team and will be our boots-on-the-ground solution for executing the marketing strategy, building personal relationships with our sales teams, and making them successful in EMEA. We believe that the most successful marketing initiatives have a passionate and supportive team behind them.

On a day-to-day basis, you will be responsible for educating the market about the power of Salesloft and generating opportunities with net-new customers through demand generation.

• Differentiate Salesloft to prospective customers as the leader in the Sales Engagement industry.
• Exemplify our results-focused value, consistently contributing to marketing-sourced pipeline and revenue targets through effective execution of the marketing plan.
• Support the marketing leader with field activities, ABM sales plays, and integrated campaigns to drive pipeline and revenue achievement while creating satisfied and referenceable customers.
• Work closely with cross-functional teams in the US, including website, digital, customer marketing and content, to ensure seamless execution of marketing initiatives.
• Be curious and stay up-to-date on industry trends, competitive landscape, and customer needs.

In addition to working with amazing colleagues who exemplify our ‘team over self’ core value, you will also have the opportunity to market an impactful and revolutionary software that is changing the way sellers sell. You will have an opportunity to make a difference.

WHAT WE’RE LOOKING FOR:

We are seeking a results-oriented and motivated marketer who is laser-focused on executing the marketing strategy, driving demand generation, and contributing significantly to our revenue targets within the EMEA market. Specifically, you will play a pivotal role in helping us become the next anchor technology company in EMEA by executing high-visibility campaigns and contributing to our annual pipeline goals.

If you’re looking for an opportunity to learn more, do more, and become more, then becoming a Revenue Marketing Manager is the career path for you!

THE TEAM:

Our Salesloft’s Revenue Marketing team is comprised of seasoned and up-and-coming revenue marketing managers who are all aligned on one vision and mission:

• Vision: Fundamentally transform the way buyers and sellers drive repeatable outcomes
• Mission: Bring science to the art of sales

The EMEA Revenue marketing team consists of results-oriented SaaS marketing professionals with a strong focus on demand generation and a desire to win. The marketers on our team share a few common traits: they are self-motivated, ambitious, and passionate about evangelizing Salesloft in the EMEA market.

THE SKILL SET:

• 3-5 years of experience in a marketing role with a strong focus on demand generation, integrated campaigns, or revenue marketing, preferably in a B2B SaaS or technology environment.
• Proven track record of executing successful marketing campaigns that deliver measurable results (e.g., lead generation, lead-to-pipeline conversion, pipeline contribution).
• Excellent project management skills with the ability to drive projects from start to finish and deliver on time.
• Experience supporting or executing ABM strategies and sales plays.
• Strong understanding of various marketing channels including digital advertising, email marketing, content marketing, webinars, and events.
• Data-driven mindset with the ability to analyze performance metrics, identify trends, and make data-informed decisions for optimization.
• Exceptional communication and interpersonal skills with the ability to build rapport and collaborate effectively with cross-functional teams (e.g., website, digital, content, sales) and a wide range of stakeholders.
• Proactive and self-motivated with a strong sense of ownership and a desire to see projects through to completion.
• A natural curiosity and eagerness to learn and develop new skills and knowledge in the ever-evolving marketing landscape.
• Experience with ABM platforms (e.g., 6sense) and personalisation tools (e.g., PathFactory) & marketing automation platforms (e.g., Marketo and monday.com) and CRM systems (e.g., Salesforce) is a strong plus.

WITHIN ONE MONTH, YOU’LL:

• Attend Salesloft’s New Hire Orientation, where you will learn our Salesloft story and understand what makes our “Lofters” unique.
• Get to know your immediate and extended team
• Begin 1:1’s with your manager, understand your 30-60-90 plan, meet & shadow current members of the Salesloft team, and delve into your scope of work.
• Set your OKRs (Objectives and Key Results) with your manager and develop an action plan to achieve them.
• Meet key partners in Sales, Customer success, Pre-sales etc. - they will be key relationships for you throughout your campaign cycles.

WITHIN THREE MONTHS, YOU’LL:

• Feel comfortable discussing our solutions in the context of marketing campaigns.
• Actively execute demand generation campaigns, contributing to pipeline generation efforts.
• Consistently achieve your activity goals related to campaign launches and reporting.

WITHIN SIX MONTHS, YOU’LL:

• Consistently contribute to our marketing-sourced pipeline goals.
• Complete relevant Lessonly training to ensure you are up-to-date on marketing best practices, new releases, and more.
• Continue to focus on your OKRs.

WITHIN TWELVE MONTHS, YOU’LL:

• Be considered a top-performing marketer on the team by consistently contributing to our goals.
• Set an example for new marketers, and assist in training, onboarding, and motivating new Lofters within the EMEA marketing function.

WHY YOU’LL LOVE SALESLOFT:

At Salesloft, we're not just a company, we're a community built on shared values.

• Lead With Humility and Respect
• Earn Customer Trust
• Put Team Over Self
• Redefine What’s Possible

Salesloft delivers a performance force multiplier for the world’s most demanding companies. Salesloft’s Revenue Orchestration Platform, delivering the first AI-powered durable revenue engagement model, keeps market-facing teams on top of all buyer signals, with outcomes-driven prioritization so they always act first on what matters most. Thousands of the world’s most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft.

While we’re proud of our history, we’re even more excited about the future. We want to create a world-class culture and company that attracts, develops, engages and retains elite talent.

Since our founding in 2011, we have grown into a global, award-winning organization with Lofters based all over the world. As a testament to our organizational health, we have been named by Forbes as one of America’s Best Startup Employers in 2021, Atlanta Business Chronicle’s 2022 Healthiest Employers, three times by Deloitte as a ‘Fastest-Growing Technology Company in North America,’ and have been recognized as a top workplace by Fortune, Glassdoor, Atlanta Journal-Constitution, and Inc Magazine.

In addition to our stand-out organizational health:

• 2024 Best Places to Work Certified for a fourth consecutive year
• Leader in The Forrester Wave: Revenue Orchestration Platforms for B2B, Q3 2024
• Recognized by Gartner Peer Insights as a Customer’s Choice in 2023 Voice of the Customer for Sales Engagement Applications
• G2 recently ranked us #1 in Enterprise Sales Engagement and we were named a leader in the 2022 Forrester Wave for Sales Engagement. We received the highest possible score in 26 out of 30 criteria, more than any other vendor evaluated in our category.

We’re redefining an age-old industry. This is challenging work – but our team of driven innovators makes the journey thrilling. We’re fast-paced, cutting-edge, and collaborative. We pursue excellence in everything we do and have a lot of fun along the way. Come join us!

WHY SHOULD YOU WORK AT SALESLOFT:

• You will become part of an amazing culture with a supportive CEO and smart teammates who actually care
• You will work with an amazing team you can learn from and teach
• You will experience joining a high-growth/high-trajectory organization
• You will hear “Yes, let’s do that!” and then have the opportunity to successfully execute on your ideas
• You will build community with Lofters of many cultures and backgrounds through ERGs and DEI initiatives
• We have a vibrant, open office that utilizes modern technology
• We firmly believe you will have the opportunity to grow more here than you would anywhere else

Salesloft is committed to creating a sense of belonging for all Lofters. We integrate representation and inclusion into Salesloft’s core by establishing and meeting specific, time-bound objectives for fair hiring and career growth. We prioritize actionable steps over terminology, and showcase how a genuinely diverse and inclusive culture enhances our financial success and overall performance.

We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.

Don’t meet every single requirement? Studies have shown that people from underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Salesloft we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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