Retention Marketing Lead - Subscriptions (Hybrid)

The i Paper; Greater London; Hybrid; GBP 26,000 - 38,000; Full time

Job summary

The i Paper is seeking a Marketing Executive to help grow subscribers for New Scientist and The i Paper. The role focuses on retention marketing, customer excellence and data-driven decision making, reporting to the Customer Marketing Manager.

The ideal candidate has 1–2 years in marketing, a knack for analysing campaign metrics, strong copywriting and collaboration skills, and a proactive, detail-oriented approach to meet renewal and churn targets.

Qualifications

• 1–2 years of experience in a Marketing role, ideally in a recurring revenue business.
• Proven track record of analysing campaign metrics and using those insights to drive growth.

Responsibilities

• Develop retention strategies for new and existing subscribers.
• Implement retention marketing campaigns with KPI tracking and weekly/monthly reporting.
• Own the marketing plan and implementation for the New Scientist shop.
• Copywriting and design briefs aligned with New Scientist brand identity.
• Source new products for New Scientist shop and manage the shop portal Shopify.
• Plan and implement subscriber benefits for New Scientist Live.
• Collaborate with acquisition, CRM, editorial, design, product, finance, events and data teams.

Skills

Writing & communication

Collaboration

Campaign analytics

Multi-tasking

English fluency

Tools

MS Office

Excel

PowerPoint

Job description

The i Paper is seeking a Marketing Executive to help grow subscribers for New Scientist and The i Paper. The role focuses on retention marketing, customer excellence and data-driven decision making, reporting to the Customer Marketing Manager.

The ideal candidate has 1–2 years in marketing, a knack for analysing campaign metrics, strong copywriting and collaboration skills, and a proactive, detail-oriented approach to meet renewal and churn targets.