Retention Marketing Executive, Subscriber Engagement

The Economist; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An innovative organization is seeking a Retention Marketing Executive to enhance customer engagement and retention. This entry-level role involves collaborating with a dynamic team to execute impactful CRM and multichannel marketing campaigns. You will analyze data to drive insights and work closely with editorial teams to highlight compelling content. The position offers a unique opportunity to contribute to a leading source of global analysis and insights while developing your skills in a supportive environment. If you're passionate about marketing and eager to make a difference, this role is perfect for you.

Benefits

Competitive benefits

Generous leave policies

Volunteering days

Well-being support

Free access to Economist content

Qualifications

• 1+ years experience in publishing or subscription environments.
• Strong skills in writing clear briefs and reviewing marketing content.

Responsibilities

• Collaborate to increase customer engagement and retention.
• Execute multi-channel communication campaigns and manage testing programs.

Skills

Email Marketing

CRM Strategies

Stakeholder Management

Content Creation

Data Analysis

Tools

Salesforce Marketing Cloud

Job description

Retention Marketing Executive, Subscriber Engagement

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About Us

We are an organisation dedicated to driving progress. This 'red thread' connects everyone at The Economist Group (TEG). Our businesses are committed to innovation, independence, and rigor. We empower individuals to understand and address global challenges through our analytical rigor, global expertise, and evidence-based insights, helping them make sense of world shifts and navigate through them.

We deliver analysis and insights globally to subscribers and clients in 170 countries via four main entities: The Economist, Economist Impact, Economist Intelligence, and Economist Education. Our reputation is built on excellence and integrity.

The Economist is a leading source for analysis on international business and world affairs, published weekly in print and digital formats, with daily updates through apps and websites. Our content spans newspapers, magazines, digital media, events, films, and audio, unified by objectivity, original insights, and advocacy for economic and political freedom worldwide.

As customer retention becomes a renewed focus at The Economist, this role offers an exciting opportunity to be part of a team aiming to make The Economist a global leader in customer retention. Working with the Senior Manager, Subscriber Engagement, and a broader team, you will prioritize customer experience, planning and executing CRM and multichannel marketing campaigns to boost engagement and retention.

Key Responsibilities

• Collaborate with the Senior Manager and team to increase customer engagement and retention.
• Execute and optimize multi-channel communication campaigns; manage testing programs for continuous improvement.
• Create persuasive, on-brand communications to promote digital product usage and engagement.
• Analyze retention and campaign data; report on performance and generate insights for growth.
• Partner with Editorial and content teams to identify and highlight compelling editorial content.
• Identify opportunities for content and performance improvements, integrating them into testing strategies.
• Support digital subscriber events by promoting them and addressing subscriber inquiries during live sessions.
• Monitor industry benchmarks and best practices for customer engagement in subscription businesses.
• Coordinate with external suppliers (social media agencies, telemarketing, creative agencies) to ensure best practices and process improvements.

Ideal Skills and Experience

• 1+ years experience in publishing or subscription/loyalty environments is advantageous.
• Knowledge of email marketing tools, preferably Salesforce Marketing Cloud.
• Understanding of email marketing best practices and CRM strategies.
• Proven ability to execute plans and campaigns across online and offline channels.
• Strong skills in writing clear briefs and reviewing marketing content for alignment with campaign goals.
• Excellent proofreading, attention to detail, and stakeholder management skills.
• Self-motivated team player with a proactive approach and eagerness to learn and grow.

Benefits

We offer competitive benefits, including incentive programs, generous leave policies, volunteering days, well-being support, and free access to Economist content. Additional country-specific benefits are available.

Our Values

We uphold values that support our mission to drive progress: Independence, Integrity, Excellence, Inclusivity, and Openness. We are committed to diversity and equal opportunities, fostering an inclusive environment for all colleagues and potential applicants.

Position Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Newspaper Publishing