Digital Marketing Specialist

SMT Digital; Greater London; Remote; GBP 25,000 - 40,000; Part time

Job summary

A leading marketing agency is seeking a Digital Marketing Specialist to enhance SEO and analytics for healthcare clients. The role involves hands-on collaboration, market research, and content creation to improve client visibility. Flexible hours and remote work available.

Benefits

Flexible, Remote Work

Growth & Learning

Impactful Projects

Competitive Compensation

International Team

Qualifications

• Native-level English: excellent written and spoken skills.
• Hands-on familiarity with SEO tools.
• Experience with Google Analytics and data-driven reporting.

Responsibilities

• Support SEO, analytics, market research, and content efforts.
• Conduct keyword research and on-page SEO audits.
• Draft blog posts and social media updates.

Skills

SEO

Market Research

Communication

Time Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business

Tools

Google Analytics

Google Tag Manager

Ahrefs

SEMrush

Surfer SEO

Job description

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Location: Remote (CET timezone – London/Warsaw-based candidates preferred)

Contract: Part-time or Full-time, 6- or 12-month contract (flexible hours)

About SMT:

SMT Digital is a London-based marketing agency specialising in digital solutions for healthcare providers across the UK. Since 2016, we’ve combined strategy, creativity and technology to help clinics and practices grow their online presence through data-driven campaigns.

The Role:

As a Digital Marketing Specialist, you’ll be very hands-on with supporting our SEO, analytics, market research, AI-driven initiatives, and content efforts. You’ll work alongside senior marketers to plan, execute, and optimise campaigns, helping our healthcare clients reach more patients through better visibility and insight.

Key Role & Responsibilities:

• SEO & Site Optimisation - Onpage & technical SEO
• Conduct keyword research and on-page SEO audits
• Implement technical recommendations (meta tags, site structure, internal linking)
• Web Analytics & Reporting
• Set up and maintain Google Analytics, Search Console, and tag-management tools.
• Monitor traffic, engagement and conversion metrics; prepare weekly/monthly report.s
• Market Research
• Analyse competitor activity, local market trends (with initial focus on Warsaw/Poland)
• Summarise findings and recommend actionable insights
• Content Support
• Draft blog posts, social media updates, e-newsletters and ad copy
• Collaborate with designers to create simple graphics
• Paid Advertising Assistance
• Help set up and monitor Google Ads and social media ad campaigns
• Track budgets, bids and ad performance
• AI-Powered Tools & Initiatives
• Research and test AI tools (e.g. GPT-powered content assistants, AI SEO helpers)
• Collaborate on integrating AI into workflows to boost efficiency and creativity.

What we are looking for:

Must-have:

• Native-level English: excellent written and spoken skills
• Hands-on familiarity with SEO tools (e.g. Ahrefs, SEMrush, Surfer SEO)
• Experience with Google Analytics (4), Google Tag Manager and data-driven reporting
• Solid research skills and the ability to summarise insights clearly
• Strong communication and time-management skills—able to work independently
• Bachelor’s degree (Marketing, Communications, Business or related)

Nice-to-have:

• Previous exposure to healthcare or B2B marketing
• Basic knowledge of HTML/CSS
• Demonstrated interest in AI and emerging marketing technologies
• Experience experimenting with AI-powered content or analytics tools

Why Join Us?:

• Flexible, Remote Work: Manage your schedule within CET hours
• Growth & Learning: Mentorship from senior strategists and access to online courses
• Impactful Projects: Help real healthcare providers connect with patients
• Competitive Compensation: Hourly or daily rates, commensurate with experience
• International Team: Collaborate with experts based in London, Warsaw and beyond.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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