Retention Manager (Donor Engagement)

Confidential; Nottingham; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Hybrid working model

Ownership and strategic influence

Career development

Job summary

Confidential is seeking a Retention Manager (Donor engagement) in Nottingham. The role focuses on developing donor retention strategies, onboarding, stewardship, and multi-channel journeys across email, SMS, web, and social platforms to boost donor lifetime value.

You’ll report to leadership and shape a newly created function with broad strategic impact. Hybrid work is available, with 1 day per week in the Nottingham office.

Qualifications

• Experience in donor engagement or fundraising.
• Ability to design and deliver retention strategies.
• Experience creating donor journeys across channels.
• Strong analytics skills to translate data into action.

Responsibilities

• Develop and implement a donor retention strategy across key audience segments.
• Design and optimise multi-channel donor journeys.

Skills

Donor engagement

CRM marketing

Lifecycle marketing

Data analysis

Stakeholder management

Tools

CRM systems

Job description

Retention Manager (Donor engagement)

Up to £50,000

Hybrid - Nottingham (1x day per week)

The Company

They are a purpose-driven organisation with an established supporter base and ambitious plans for future growth. With a strong focus on delivering meaningful impact, they are investing in their fundraising and engagement capabilities to create deeper, longer-lasting relationships with donors. This newly created role offers the chance to influence strategy and make a measurable contribution across the organisation.

The Role

• Develop and implement a donor retention strategy across key audience segments, including one-off donors, regular givers, major donors, and lapsed supporters.
• Design and optimise multi-channel donor journeys spanning email, SMS, web, social media, messaging platforms, and other engagement channels.
• Lead donor onboarding, stewardship, re-engagement, and feedback initiatives to improve retention and lifetime value.
• Analyse donor behaviour, campaign performance, and retention metrics to identify opportunities for growth.
• Manage retention budgets and ensure activity delivers measurable return on investment.
• Work closely with internal stakeholders to deliver seamless supporter experiences across all touchpoints.
• Produce reporting and insights for senior leadership, using data to inform strategic decisions.
• Champion a donor-first approach across communications, engagement activity, and service delivery.

Your Skills & Experience

• Strong experience within donor engagement, supporter retention, CRM marketing, lifecycle marketing, or fundraising.
• Proven ability to develop and deliver retention strategies that improve engagement and donor value.
• Experience creating customer or supporter journeys across multiple channels.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Knowledge of CRM systems, donor databases, and campaign reporting.
• Excellent stakeholder management and communication skills.
• A strategic mindset combined with a hands-on approach to delivery.
• Experience operating within a regulated fundraising or membership environment is advantageous.

What They Offer

• Salary of £65,000.
• Hybrid working model with flexibility around office attendance.
• Opportunity to build and shape a newly created function.
• High levels of ownership and strategic influence.
• Collaborative and supportive working environment.
• Clear opportunities for professional development and career progression.