Donor Engagement & Retention (CRM) Manager

Harnham - Data & Analytics Recruitment; East Midlands; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Salary up to £50,000

Job summary

Harnham - Data & Analytics Recruitment is partnering with a purpose-led organisation to recruit a Donor Engagement & Retention (CRM) Manager in Nottingham, working one day a week on-site. Build and shape a new donor engagement function to drive retention and fundraising growth.

You will design donor journeys across channels, analyse retention metrics, and collaborate with fundraising, marketing, and operations to deliver exceptional supporter experiences.

Qualifications

• Strong experience within fundraising, donor engagement, donor retention, or supporter development.
• Proven ability to create and implement retention strategies and supporter journeys.
• Experience using channels such as email, SMS, web, social media, telemarketing, messaging platforms, or donor apps.
• Excellent analytical skills with the ability to interpret retention metrics and audience insights.
• Strong stakeholder management and cross-functional collaboration experience.
• Confident communication skills with the ability to influence and engage a range of audiences.
• Knowledge of UK fundraising regulations and donor stewardship best practice.

Responsibilities

• Develop and lead a donor retention strategy across one-off donors, regular supporters, major donors, and lapsed donors.
• Design and optimise multi-channel supporter journeys, including onboarding, stewardship, feedback, and re-engagement programmes.
• Work closely with fundraising, marketing, and operational teams to deliver seamless donor experiences.
• Use audience insight and performance data to create targeted engagement strategies for different supporter segments.
• Monitor retention metrics and KPIs, providing regular performance reporting and actionable recommendations.
• Manage and oversee donor care activities, ensuring high standards of supporter service and engagement.
• Lead donor feedback initiatives to strengthen supporter relationships and improve future campaigns.
• Support compliance with fundraising regulations and liaise with relevant industry bodies where required.
• Champion a donor-first approach across all communications and engagement activities.

Skills

Donor engagement

Donor retention

Audience insights

Stakeholder management

Analytical skills

Communication

Regulatory knowledge

Job description

Donor Engagement & Retention (CRM) Manager

Up to £50,000

Nottingham (1 day a week)

This is an exciting opportunity to build a donor engagement and retention function from the ground up. You will have the autonomy to shape strategy, influence supporter experiences, and drive long-term donor relationships across multiple channels while making a meaningful impact within a purpose-led organisation.

THE COMPANY

They are a well-established non-profit organisation committed to supporting communities facing poverty, crisis, and humanitarian challenges around the world. With a strong supporter base and ambitious growth plans, they are investing in donor engagement to create deeper, more meaningful relationships with their donors. Collaboration, innovation, and supporter-centric thinking are at the heart of their approach. This newly created role offers the chance to make a lasting impact on fundraising performance and donor experience.

THE ROLE

As a Donor Engagement & Retention (CRM) Manager, you will shape and lead a donor engagement strategy from the ground up, driving supporter retention and long-term fundraising growth.

Specifically, you can expect to be involved in the following:

• Develop and lead a donor retention strategy across one-off donors, regular supporters, major donors, and lapsed donors.
• Design and optimise multi-channel supporter journeys, including onboarding, stewardship, feedback, and re-engagement programmes.
• Work closely with fundraising, marketing, and operational teams to deliver seamless donor experiences.
• Use audience insight and performance data to create targeted engagement strategies for different supporter segments.
• Monitor retention metrics and KPIs, providing regular performance reporting and actionable recommendations.
• Manage and oversee donor care activities, ensuring high standards of supporter service and engagement.
• Lead donor feedback initiatives to strengthen supporter relationships and improve future campaigns.
• Support compliance with fundraising regulations and liaise with relevant industry bodies where required.
• Champion a donor-first approach across all communications and engagement activities.

SKILLS AND EXPERIENCE

The successful Donor Engagement & Retention (CRM) Manager will have the following skills and experience:

• Strong experience within fundraising, donor engagement, donor retention, or supporter development.
• Proven ability to create and implement retention strategies and supporter journeys.
• Experience using channels such as email, SMS, web, social media, telemarketing, messaging platforms, or donor apps.
• Excellent analytical skills with the ability to interpret retention metrics and audience insights.
• Strong stakeholder management and cross-functional collaboration experience.
• Confident communication skills with the ability to influence and engage a range of audiences.
• Knowledge of UK fundraising regulations and donor stewardship best practice.
• A proactive and self-motivated approach, with the ability to shape and develop a new function.

BENEFITS

The successful Donor Engagement & Retention (CRM) Manager will receive the following benefits:

• Salary up to £50,000 - depending on experience