Retention Manager (Donor Engagement)

Harnham - Data & Analytics Recruitment; East Midlands; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Hybrid work model

Ownership and strategic influence

Career development

Supportive team

Job summary

Harnham - Data & Analytics Recruitment is seeking a Retention Manager (Donor engagement) to build and shape a donor retention function. This hybrid role in Nottingham offers autonomy to develop strategy, improve supporter experiences, and increase long-term donor value through data-led programmes.

You will lead multi-channel journeys, analyse donor behaviour, and provide insights to senior leadership. This is a senior, strategic role with clear ownership and growth opportunities.

Qualifications

• Experience in donor engagement and retention strategies.
• Proven ability to design and deliver donor journeys across multiple channels.
• Strong analytical skills to translate data into action.
• Experience with CRM systems and donor databases.

Responsibilities

• Develop and implement a donor retention strategy across key audience segments.
• Design and optimise multi-channel donor journeys (email, SMS, web, social).
• Lead onboarding, stewardship, re-engagement, and feedback initiatives.
• Analyse donor behaviour and campaign metrics to identify growth opportunities.
• Manage retention budgets and ensure ROI.
• Collaborate with stakeholders to deliver seamless supporter experiences.
• Produce reporting and insights for senior leadership.
• Champion a donor-first approach across communications and service delivery.

Skills

Donor engagement

Retention strategy

Multi-channel journeys

Data analytics

CRM experience

Stakeholder management

Strategic mindset

Fundraising knowledge

Tools

CRM software

Donor database systems

Job description

Retention Manager (Donor engagement)

Up to £50,000

Hybrid - Nottingham (1x day per week)

This is a rare opportunity to build and shape a donor engagement and retention function from the ground up. Joining at an exciting stage of growth, you will have the autonomy to develop strategy, improve supporter experiences, and drive long-term donor value through data-led engagement programmes.

The Company

They are a purpose-driven organisation with an established supporter base and ambitious plans for future growth. With a strong focus on delivering meaningful impact, they are investing in their fundraising and engagement capabilities to create deeper, longer-lasting relationships with donors. This newly created role offers the chance to influence strategy and make a measurable contribution across the organisation.

The Role

• Develop and implement a donor retention strategy across key audience segments, including one-off donors, regular givers, major donors, and lapsed supporters.
• Design and optimise multi-channel donor journeys spanning email, SMS, web, social media, messaging platforms, and other engagement channels.
• Lead donor onboarding, stewardship, re-engagement, and feedback initiatives to improve retention and lifetime value.
• Analyse donor behaviour, campaign performance, and retention metrics to identify opportunities for growth.
• Manage retention budgets and ensure activity delivers measurable return on investment.
• Work closely with internal stakeholders to deliver seamless supporter experiences across all touchpoints.
• Produce reporting and insights for senior leadership, using data to inform strategic decisions.
• Champion a donor-first approach across communications, engagement activity, and service delivery.

Your Skills & Experience

• Strong experience within donor engagement, supporter retention, CRM marketing, lifecycle marketing, or fundraising.
• Proven ability to develop and deliver retention strategies that improve engagement and donor value.
• Experience creating customer or supporter journeys across multiple channels.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Knowledge of CRM systems, donor databases, and campaign reporting.
• Excellent stakeholder management and communication skills.
• A strategic mindset combined with a hands‑on approach to delivery.
• Experience operating within a regulated fundraising or membership environment is advantageous.

What They Offer

• Salary of £65,000.
• Hybrid working model with flexibility around office attendance.
• Opportunity to build and shape a newly created function.
• High levels of ownership and strategic influence.
• Collaborative and supportive working environment.
• Clear opportunities for professional development and career progression.