CRM Manager 202229

Harnham; Nottingham; Sur place; GBP 42 000 - 64 000; Plein temps

Résumé du poste

Harnham is seeking a donor engagement lead for a respected international humanitarian organisation in the UK. You will design journeys to strengthen supporter relationships and drive long-term giving, developing retention strategies and collaborating across fundraising, marketing, and operations.

This role offers autonomy to shape a new retention function and influence strategy. You will work with senior stakeholders to implement data-driven approaches, segmentation, and personalised experiences

Qualifications

• Strong experience in CRM, donor engagement, or lifecycle marketing.
• Ability to develop strategy and translate it into practical campaigns with measurable outcomes.
• Confident using data, segmentation, and performance analysis to drive decisions.
• Experience managing multi-channel supporter journeys.
• Strong stakeholder management and cross-functional collaboration skills.
• Comfortable in a growing environment with evolving processes and strategies.

Responsabilités

• Develop donor retention, engagement, and reactivation strategies.
• Build multi-channel journeys across email, SMS, and digital channels.
• Use donor data to create segmentation and personalised experiences.
• Establish testing, reporting, and optimisation frameworks to improve retention.
• Monitor retention metrics and deliver actionable performance reports.
• Collaborate with fundraising, marketing, content, and operations teams on campaigns.
• Manage retention budgets and best practices in donor care.
• Identify opportunities to improve supporter experience and lifetime value.

Connaissances

CRM systems

Donor engagement

Lifecycle marketing

Data analysis

Multi-channel campaigns

Stakeholder management

Description du poste

The Company

They are a respected international non-profit organisation delivering humanitarian and development programmes across multiple regions worldwide. Their work spans emergency relief, education, healthcare, clean water, and community support initiatives, helping vulnerable communities build brighter futures.

Following an organisational transformation, they are investing heavily in their fundraising capability and bringing greater coordination to their supporter engagement strategy. This newly created role sits at the heart of that growth and offers significant scope to influence future direction.

The Role

You will lead the development of a donor engagement and retention strategy, designing journeys that strengthen supporter relationships and encourage long-term giving.

Responsibilities include:

• Developing and implementing donor retention, engagement, and reactivation strategies
• Building multi-channel supporter journeys across email, SMS, digital, and other engagement channels
• Using donor data and audience insights to create meaningful segmentation and personalised experiences
• Establishing testing, reporting, and optimisation frameworks to improve retention performance
• Monitoring key retention metrics and delivering actionable performance reporting
• Collaborating with fundraising, marketing, content, and operational teams to deliver campaigns
• Managing retention budgets and supporting best practices across donor care activities
• Identifying opportunities to improve supporter experience and increase lifetime value

Your Skills & Experience

• Strong experience in CRM, customer retention, donor engagement, or lifecycle marketing
• Ability to develop strategy and translate it into practical campaigns and measurable outcomes
• Confident using data, segmentation, and performance analysis to drive decision-making
• Experience managing multi-channel customer or supporter journeys
• Strong stakeholder management and cross-functional collaboration skills
• Comfortable working in a growing environment where processes and strategies are evolving
• Previous fundraising or charity sector experience is beneficial but not essential

What They Offer

• Opportunity to build and shape a new retention function
• Significant autonomy and influence over strategy
• Exposure to senior stakeholders and organisational transformation projects
• Long-term career progression as the fundraising team continues to grow
• Opportunity to contribute to meaningful programmes with global impact