Retention Lead

JR United Kingdom; Slough; On-site; GBP 40,000 - 60,000; Full time

Job summary

An exciting opportunity to shape the retention strategy for a rapidly expanding subscription-based company. You'll develop impactful marketing strategies aimed at boosting customer loyalty and reducing churn, using data insights to enhance customer engagement across various platforms.

Qualifications

• Proven experience in dedicated retention or lifecycle marketing role.
• Strong understanding of LTV, churn, and data-led optimisation.
• Experience in hands-on CRM execution and cross-functional collaboration.

Responsibilities

• Develop and execute a holistic retention strategy.
• Identify churn risks using data analysis.
• Collaborate with teams to create targeted retention campaigns.

Skills

Retention Marketing

Data Analysis

Customer Engagement

Behavioural Segmentation

Cross-sell/Upsell Strategies

Job description

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Looking to take full ownership of customer retention strategy in a fast-scaling, data-led subscription business? This is a standout opportunity to build a retention function from the ground up at a business moving at real pace.

Operating at the intersection of subscription commerce and entertainment, this company runs free to enter prize competitions — think VIP experiences, lifestyle rewards, and digital scratch-to-win games. They're rapidly expanding both in the UK and internationally, and are backed by major B2B partnerships with well-known consumer brands.

The Role:

Reporting into senior leadership and collaborating across CRM, Product, Customer Service and Data, it will be your responsibility to design and deliver the retention strategy that boosts customer lifetime value and reduces churn across subscriptions.

You’ll get hands-on with behavioural data, audience segmentation, contact strategy, offer testing, and even contact centre scripting. There’s substantial "low-hanging fruit" — with immediate opportunities to influence customer journeys, VIP engagement, and upsell/cross-sell flows.

Key Responsibilities:

• Develop and execute a holistic retention strategy across key lifecycle stages
• Use data to identify churn risks and behavioural triggers
• Work closely with CRM to create targeted, high-performing retention campaigns
• Collaborate with the 30-person contact centre team on scripting and messaging
• Shape the end-to-end customer journey for both subscription and instant-win players
• Launch cross-sell/upsell initiatives for games, tiers, and new products
• Monitor campaign effectiveness and continuously iterate
• Align with Product, Marketing, Finance and Customer Service on retention touchpoints

About You:

• Proven experience in a dedicated retention or lifecycle marketing role, ideally at a digital subscription brand
• Strong understanding of LTV, churn, behavioural segmentation and data-led optimisation
• Comfortable in hands-on CRM execution, including copy nuance and testing
• Experience working across functions — especially with contact centres, CRM, product and data teams
• Bonus: familiarity with instant-win mechanics or gamified consumer journeys
• Commercially sharp, strategic thinker who enjoys operating at speed
• Comfortable working in a scale-up — building structure while delivering impact

This is a unique chance to join a category-disrupting brand in growth mode, at a pivotal point in its journey. You’ll have the runway to shape a key part of the business with full backing from leadership.

To register your interest in this role, please send your CV to [emailprotected] or through the Apply link on this page.

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