Retail Partner Manager, Retail and Payments Activation, Google Play, EMEA

Google LLC; Greater London; On-site; GBP 80,000 - 120,000; Full time

Job summary

Google LLC in London seeks a Retail Partner Manager to drive growth with top retailers and payment partners across Google Play. You will own business cases, negotiate terms, secure partner marketing investments, and lead campaigns across in-store and digital channels to grow revenue and New Paying Users.

You will collaborate with cross-functional teams, analyze ROI, and set strategies to maximize Play content adoption.

Qualifications

• 7 years of experience in partnership management, account management, retail category management, or business development in relevant industries.

Responsibilities

• Navigate Retail, Payments and Digital Gifting portfolios; manage relationships with major retailers or payment providers; build and execute long-term growth strategies.
• Act as business owner for your portfolio; develop business cases; identify opportunities and prioritize activations driving Play revenue and NPU growth.
• Secure partner marketing investments; execute campaigns leveraging in-store and digital channels to promote Google Play content, apps, and games.
• Collaborate with cross-functional teams to launch high-impact campaigns and optimize ROI; measure spend trends and report outcomes to leadership.

Skills

Partnership management

Account management

Retail category management

Business development

Negotiation

Data-driven decision making

Education

Bachelor's degree

Job description

Retail Partner Manager, Retail and Payments Activation, Google Play, EMEA

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• Bachelor's degree or equivalent practical experience.
• 7 years of experience in partnership management, account management, retail category management, or business development in a relevant industry (e.g., retail, payments, tech, gaming).
• Experience negotiating commercial terms, managing partner pipelines, and delivering account growth.
• Experience working with C-level executives and cross-functionally across all levels of management.
• Experience analyzing sales performance data, market trends, and campaign Return on Investment (ROI) to make data-driven business decisions.

Preferred qualifications:

• Master's degree or other advanced degree.
• Experience managing inventory, in-store merchandising, or localized marketing supply chains.
• Direct experience in digital prepaid products, digital payment networks/eWallets, or the mobile apps/gaming industry.
• Ability to identify potential business opportunities, assess financial/business benefit, structure agreements, and discuss terms with strategic partners.
• Proven ability to navigate a complex, matrixed organization and manage cross-functional projects with Legal, Finance, Product, and Supply Chain teams.
• Excellent communication and influencing skills.

About the job

Google's line of products and services to our clients never stops growing. The Partnerships Development team is responsible for seeking and exploring new opportunities with Google's partners. Equipped with your business acumen and extensive product knowledge, you are right on the front line of interacting with our partners, and helping them find ways to grow using Google's newest product offerings. Your knowledge of relevant verticals and relationships with key industry players will help shape our great applications and content for products such as YouTube, Google TV and Commerce.

As a part of the Retail and Payments Activation (RPA) team, you will drive New Paying Users and revenue growth by bringing Google Play to life in physical retail and digital payment channels. Your team will oversee the infrastructure and partnerships behind Google Play Gift Cards and payment method integrations across thousands of points of distribution.

As a Retail Partner Manager, you will work with the biggest retailers, digital gaming websites and payment partners to help drive higher levels of user engagement and ultimately spend on locally relevant content. You will work closely not just with these external partners, but also across the Play cross-functional teams. You will balance multiple priorities, including discussing, developing and executing marketing plans, working with internal and external partners, and analyzing data to inform strategic decisions.

You will operate with a high degree of autonomy, setting the strategy for your portfolio, securing partner investment, and running scalable marketing campaigns in collaboration with cross-functional teams.

The ideal applicant has both analytical and relationship-building skills, meticulous attention to detail, and is able to manage multiple priorities in a rapidly-growing business.

Google Play offers music, movies, books, apps and games for devices, powered by the cloud. It syncs across devices and on the web. As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering our backend systems, to shaping product strategy, to forming great content partnerships. They make it possible for people to do things like buy an ebook or song on their Android phone, then have it instantly available on their laptop. The Google Play team enhances the Android ecosystem by giving developers and partners a premium store where they can reach millions of users.

Responsibilities

• Navigate flexibly across Retail, Payments and Digital Gifting portfolio of business, manage relationships with major retailers or payment providers, and build and execute successful long-term business relationships and growth strategies.
• Act as the \"business owner\" for your portfolio, develop business cases, identify market opportunities/constraints, and prioritize activations that drive Play revenue and New Paying Users (NPU) growth.
• Secure partner marketing investments and execute campaigns that leverage partner surfaces (in-store, digital channels) to promote Google Play content, apps, and games.
• Collaborate with RPA BizOps (forecasting, logistics), R&P Marketing (campaign strategy), and Play Business Development (developer content) to launch high-impact campaigns.
• Measure campaign Return on Investment (ROI), analyze spend trends, establish baselines, and report outcomes to leadership to iterate on channel strategies.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.