Retail Media Growth Architect

Shell; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Remote working

Parental leave

Training & development

Job summary

Shell UK Mobility & Convenience is seeking an experienced Growth Project Lead to develop and mobilise the Retail Media Network strategy, operating model and phased route to market within 12 months. The role sits in UK Marketing and reports to the Performance & Channel Manager, coordinating with Marketing, Loyalty, CRM, Convenience Retail, Sales, Finance, Legal and Data teams.

You will connect advertiser demand, audience data and media assets to deliver a commercially credible proposition,

Qualifications

• Proven experience developing, launching or scaling a Retail Media Network or data-enabled advertising proposition.
• Strong commercial acumen with experience building revenue models, business cases and pricing principles.
• Ability to influence senior stakeholders and lead in ambiguity within complex organisations.

Responsibilities

• Lead the project from strategy through to pilot mobilisation with clear objectives and governance.
• Collaborate cross-functionally across Marketing, Loyalty, CRM, Sales, Finance, Legal, Data, Technology and IDT.
• Engage advertisers, agencies and partners to validate demand and shape the proposition.
• Translate complex data, privacy, and technology considerations into clear recommendations for senior stakeholders.
• Provide progress updates and ensure compliance with HSSE, privacy and procurement requirements.

Skills

Retail Media Network

Stakeholder management

Data-driven

Cross-functional

Strategy development

Project management

Adtech knowledge

Tools

Adtech

Martech

Job description

Shell UK Mobility & Convenience is seeking an experienced Growth Project Lead to develop and mobilise the Retail Media Network strategy, operating model and phased route to market within 12 months. The role sits in UK Marketing and reports to the Performance & Channel Manager, coordinating with Marketing, Loyalty, CRM, Convenience Retail, Sales, Finance, Legal and Data teams.

You will connect advertiser demand, audience data and media assets to deliver a commercially credible proposition,