Retail Assistant Manager — West London & Oxford Circus

Zachary Daniels; West End; On-site; GBP 25,000 - 42,000; Full time

Benefits offered by this job

Monthly bonus

Career progression opportunities

Job summary

Zachary Daniels is seeking an Assistant Manager for fast-growing fashion retail in London, with roles across West London and Oxford Circus. The role focuses on leadership, team development and delivering an outstanding customer experience in a high-turnover store.

You’ll lead and coach the team, drive sales and KPI performance, and work closely with senior leadership to ensure operational excellence and strong customer service.

Qualifications

• Ambitious retail leader with experience in high-volume environments.
• Strong ability to coach and develop store teams.
• Proven track record of driving sales, profitability and customer experience.

Responsibilities

• Lead, coach and motivate the store team to consistently achieve and exceed sales targets and KPIs
• Drive exceptional customer service standards through visible leadership on the shop floor
• Support day-to-day store operations and ensure seamless commercial execution
• Use sales data and commercial insights to identify opportunities and improve performance
• Develop and nurture talent through coaching, succession planning and performance management
• Collaborate with the Regional Sales Manager to build capability across the team
• Maintain high standards across both front and back-of-house operations
• Champion brand values and create an engaging customer and employee experience

Skills

Leadership

Team development

Customer service

Analytical skills

Coaching

Communication

London retail experience

Job description

Zachary Daniels is seeking an Assistant Manager for fast-growing fashion retail in London, with roles across West London and Oxford Circus. The role focuses on leadership, team development and delivering an outstanding customer experience in a high-turnover store.

You’ll lead and coach the team, drive sales and KPI performance, and work closely with senior leadership to ensure operational excellence and strong customer service.