Retail Area Manager (Luxury)

Dweet; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Dweet in London seeks an Area Manager to oversee stores across London and Ireland, driving sales growth and maintaining premium standards. You will lead Store Managers, shape performance plans, and ensure superb customer service across the area.

Regular travel between London and Ireland will be required to manage stores, train teams and implement brand initiatives with the head office. Strong leadership and retail KPI experience are essential for success in this role.

Qualifications

• Experience in an Area Manager or multi-site retail management role within premium fashion.
• Proven track record of delivering sales growth and improving store performance.
• Strong people management skills with coaching and development experience.
• Good understanding of retail KPIs, budgets and cost control.
• Experience delivering high standards of customer service and building loyalty.
• Strong organisational and communication skills with problem-solving ability.
• Ability to manage priorities across multiple locations and work independently.

Responsibilities

• Manage commercial performance across the area, delivering sales targets and controlling costs.
• Review sales and KPIs with Store Managers, identifying opportunities and agreeing action plans.
• Coach and support Store Managers, helping them develop their teams and manage performance.
• Oversee recruitment, training and succession planning across the store portfolio.
• Maintain high standards of customer service, clienteling and visual merchandising.
• Carry out regular store visits, reviewing performance, operations and team needs.
• Monitor stock management, loss prevention and compliance with procedures.
• Manage staffing and payroll in line with budgets and trading requirements.
• Work with head office to communicate store priorities, customer feedback and market insight.
• Support store openings and other retail projects as required.

Skills

Area Manager

Multi-site retail management

Sales growth

People management

KPI & budget understanding

Communication & organisation

Job description

This established luxury fashion brand is looking for an Area Manager to oversee its stores across London and Ireland.

You’ll be responsible for sales performance, store standards and team development across the area. Working closely with Store Managers and head office, you’ll ensure stores run effectively and deliver a consistently high level of customer service.

Key responsibilities

• Manage commercial performance across the area, delivering sales targets and controlling costs.
• Review sales and KPIs with Store Managers, identifying opportunities and agreeing clear action plans.
• Coach and support Store Managers, helping them develop their teams and manage performance.
• Oversee recruitment, training and succession planning across the store portfolio.
• Maintain high standards of customer service, clienteling and visual merchandising.
• Carry out regular store visits, reviewing performance, operations and team needs.
• Monitor stock management, loss prevention and compliance with company procedures.
• Manage staffing and payroll in line with budgets and trading requirements.
• Work with head office teams to communicate store priorities, customer feedback and local market insight.
• Support store openings and other retail projects as required.

Experience and skills

• Experience in an Area Manager or multi-site retail management role, ideally within premium fashion.
• A proven track record of delivering sales growth and improving store performance.
• Strong people management skills, with experience coaching and developing Store Managers.
• A good understanding of retail KPIs, budgets and cost control.
• Experience delivering high standards of customer service and building customer loyalty.
• Strong organisational and communication skills, with a practical approach to problem-solving.
• Ability to manage priorities across multiple locations and work independently.

The role involves regular travel across London and Ireland, including overnight stays where required.