Remote Personal Brand Copywriter & Story Architect

Up World; Greater London; Remote; GBP 30,000 - 40,000; Full time

Benefits offered by this job

25 days holiday plus bank holidays.

Monthly working-from-home allowance

Birthday off

Enhanced paternity/maternity leave &

pay

Unlimited coaching with MoreHappi

Full Up World Membership

Job summary

Up World is hiring a copywriter to join our expanding team. This remote-based role in the UK focuses on crafting LinkedIn content, long- and short-form copy, and helping build personal brands for startup founders and professionals.

You’ll work closely with clients to understand their voice and bring their stories to life across channels. We’re looking for someone curious about people, a natural storyteller, and a proactive self-starter who can manage multiple voices and deadlines.

Qualifications

• You are endlessly curious about people; you ask the right questions.
• You are a natural storyteller who can make complex topics engaging.
• You are a strong, adaptable writer who shifts tone and voice.
• You are a great listener who catches the underlying story.
• You are hungry, proactive, and can build something from the ground up.
• You are organized, able to juggle multiple clients and deadlines.

Responsibilities

• Work closely with clients to understand their story and what they want to be known for.
• Write LinkedIn content in their voice: long-form or short-form copy that sounds like a person.
• Help develop the broader personal brand strategy: tone of voice, content pillars, channel approach.
• Support the launch and production of other content formats (podcasts, other channels).
• Own client relationships: regular calls, briefings, feedback, momentum.
• Track performance, learn, and evolve each client’s approach.
• Bring ideas, energy and initiative to a team building something new.

Skills

Curiosity about people

Storytelling

Adaptable writer

Active listening

Self-starting

Organization

Job description

Up World is hiring a copywriter to join our expanding team. This remote-based role in the UK focuses on crafting LinkedIn content, long- and short-form copy, and helping build personal brands for startup founders and professionals.

You’ll work closely with clients to understand their voice and bring their stories to life across channels. We’re looking for someone curious about people, a natural storyteller, and a proactive self-starter who can manage multiple voices and deadlines.