Personal Brand Copywriter - Up Collective

Up World; Greater London; Remote; GBP 30,000 - 40,000; Full time

Benefits offered by this job

25 days holiday plus bank holidays.

Monthly working-from-home allowance

Birthday off

Enhanced paternity/maternity leave &

pay

Unlimited coaching with MoreHappi

Full Up World Membership

Job summary

Up World is hiring a copywriter to join our expanding team. This remote-based role in the UK focuses on crafting LinkedIn content, long- and short-form copy, and helping build personal brands for startup founders and professionals.

You’ll work closely with clients to understand their voice and bring their stories to life across channels. We’re looking for someone curious about people, a natural storyteller, and a proactive self-starter who can manage multiple voices and deadlines.

Qualifications

• You are endlessly curious about people; you ask the right questions.
• You are a natural storyteller who can make complex topics engaging.
• You are a strong, adaptable writer who shifts tone and voice.
• You are a great listener who catches the underlying story.
• You are hungry, proactive, and can build something from the ground up.
• You are organized, able to juggle multiple clients and deadlines.

Responsibilities

• Work closely with clients to understand their story and what they want to be known for.
• Write LinkedIn content in their voice: long-form or short-form copy that sounds like a person.
• Help develop the broader personal brand strategy: tone of voice, content pillars, channel approach.
• Support the launch and production of other content formats (podcasts, other channels).
• Own client relationships: regular calls, briefings, feedback, momentum.
• Track performance, learn, and evolve each client’s approach.
• Bring ideas, energy and initiative to a team building something new.

Skills

Curiosity about people

Storytelling

Adaptable writer

Active listening

Self-starting

Organization

Job description

Up Collective is the umbrella company behind Brand Hackers, Up World & Up Talent. We are committed to increasing the impact of marketing for start ups. Due to incredible demand, we are launching a new business…

Over the past year, something unexpected and exciting happened. Alongside our core brand work, we started helping professionals from a wide range of backgrounds build their personal brands and the results were extraordinary. We've now worked with 20+ individuals, grown audiences from scratch and created real commercial impact. The demand hasn't stopped growing.

We think no brand owns creative content in the way that they should, and that comes down to how the marketing industry thinks about what creative content actually is.

So, we are launching a new business built on the back of our track record in scaling personal brands. Yes, we are primarily talking about LinkedIn posts, but this role has the potential to be working on podcasts, multi-channel content and bringing someone's full personal brand to life. You'll have the credibility and support of an established agency behind you, with the energy and ownership of a startup.

That's where you come in.

We need a copywriter who is really curious about humans, can adopt the tone of voice of both people and brands. This role is part copywriter, part therapist, part account manager.

This is so much more than being a ghostwriter…We're looking for someone who is fascinated by people – someone who can sit down with a lawyer, a tech founder, a retail CEO, or a creative director and find the angle that makes them genuinely interesting. Someone who asks great questions, listens carefully and turns what they hear into content that resonates. The subject matter will shift with every client. Your job is to find the human thread running through all of it.

You don't need years of experience. But you do need to have the instincts.

You will…

• Work closely with clients to understand their story, point of view and what they want to be known for.
• Write LinkedIn content in their voice: long‑form pieces or short‑form copy that sounds like a person, not a press release.
• Help develop the broader personal brand strategy: tone of voice, content pillars, channel approach.
• Support the launch and production of other content formats as we grow – including podcasts and other social channels.
• Own client relationships: regular calls, briefing sessions, handling feedback, keeping momentum.
• Track what's working, learn from what isn't and keep evolving each client's approach.
• Bring ideas, energy and initiative to a team building something genuinely new.

You're the right fit if you are…

• You are endlessly curious about people. You find everyone interesting if you ask the right questions – and you always know the right questions.
• You're a natural storyteller. You can take a complicated career or a dry industry and find the angle that makes people stop scrolling.
• You're a strong, adaptable writer who can shift voice and tone entirely depending on who you're writing for.
• You're a great listener. You pick up on the things people say in passing and recognise when something is actually the story.
• You're hungry and self-starting. You want to help build something from the ground up, not coast in an established role.
• You're proactive and organised. Multiple clients, multiple voices, multiple deadlines - you stay on top of it all without dropping a thing.

What we can give in return

This is a full time, remote based role that will require you to be based in the UK.

Salary of £35,000

• 25 days holiday plus bank holidays.
• Monthly working-from-home allowance to be spent on coffee or co-working
• Birthday off
• Enhanced paternity/maternity leave & pay
• Unlimited coaching with MoreHappi
• Full Up World Membership

Our commitment to your development.

Working rights in the UK required (we are currently unable to sponsor visas).

We believe you shouldn’t have to wait until you start a job to see the benefits. Our handbook is open here.