FMCG Brand Marketing Lead – New Product Development

Placements24; Southampton; Hybrid; GBP 41,000 - 68,000; Full time

Benefits offered by this job

Competitive salary

Bonus structure

Medical aid

Retirement benefits

Professional development

Hybrid work

Job summary

Placements24 is seeking a Brand Marketing Manager to lead new product development initiatives in the FMCG sector, based in Randburg with a hybrid work setup. You will steer ideation, concept development, and market-ready launches through close collaboration with R&D, sales, marketing, and supply chain teams.

The role requires a strong blend of strategic thinking, creativity, and deep FMCG market knowledge, with a proven track record in launching successful products and driving market growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA or postgraduate qualification is a strong asset.
• 6–8 years of progressive experience in Brand Management or Marketing, with a significant focus on New Product Development in FMCG.

Responsibilities

• Lead end-to-end new product development from ideation to launch and post-launch analysis.
• Conduct market research, consumer insights analysis, and competitive landscaping to identify opportunities.
• Develop product concepts, value propositions, and positioning for new FMCG products.
• Collaborate with R&D, sales, marketing, and supply chain to ensure successful development and commercialization.
• Create integrated marketing launch plans including branding, packaging, pricing, and promotions.
• Define target audiences and develop communication strategies to engage consumers.
• Manage timelines, budgets, and resources for timely launches.
• Monitor post-launch performance and gather consumer feedback for improvements.

Skills

Brand management

New product development

Market research

Strategic thinking

Project management

Education

Bachelor's degree in Marketing/Business

MBA or postgraduate qualification (asset)

Tools

Market research tools

Data analytics tools

Job description

Placements24 is seeking a Brand Marketing Manager to lead new product development initiatives in the FMCG sector, based in Randburg with a hybrid work setup. You will steer ideation, concept development, and market-ready launches through close collaboration with R&D, sales, marketing, and supply chain teams.

The role requires a strong blend of strategic thinking, creativity, and deep FMCG market knowledge, with a proven track record in launching successful products and driving market growth.