Remote E-commerce Social Media & Brand Strategist

Placements24; Southampton; Remote; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary package

Career growth opportunities

Professional development resources

Innovative remote culture

Job summary

Placements24 is seeking a visionary and experienced Remote E-commerce Social Media & Brand Strategist. This fully remote role is designed to elevate our brand across all social channels with a cohesive strategy aligned to marketing objectives and business goals.

You will craft compelling brand stories, manage content, foster a dynamic online community, and collaborate with marketing, product, and creative teams to ensure cohesive messaging and impactful campaigns in the e-commerce space.

Qualifications

• 6+ years in social media marketing or brand strategy with e-commerce focus.
• Proven track record delivering measurable brand-building results.
• Strong storytelling, content strategy, and community management skills.
• Expertise across major platforms (Instagram, Facebook, TikTok, X, LinkedIn, Pinterest).
• Excellent copywriting and editing abilities.
• Strong analytical skills to interpret data and sentiment.
• Experience with social media management and analytics tools (Sprout Social, Google Analytics).
• Ability to work autonomously and collaboratively in a remote environment.

Responsibilities

• Develop and implement a long-term social media strategy for brand equity and customer engagement in e-commerce.
• Define and maintain a consistent brand voice, tone, and visual identity across platforms.
• Create and curate high-quality content that highlights product value and brand storytelling.
• Plan and manage social media campaigns aligned with marketing objectives and launches.
• Monitor trends, conversations, and competitors to identify opportunities and risks.
• Grow and engage an online community, and respond to interactions.
• Analyze performance metrics and brand sentiment to inform decisions.
• Collaborate with marketing, product, and creative teams for integrated messaging.
• Identify influencers and brand advocates to amplify reach.
• Stay ahead of platforms, tools, and best practices in brand strategy.

Skills

Brand storytelling

Content strategy

Community management

Copywriting & editing

Analytical mindset

Education

Bachelor's or Master's in Marketing/Communications/Brand Management

Tools

Sprout Social

Google Analytics

Job description

About the Role

Our client, a prominent player in the e-commerce sector, is seeking a visionary and experienced Remote E-commerce Social Media & Brand Strategist. This fully remote role is designed for a strategic thinker who can elevate our brand's presence and narrative across all social media channels. You will be responsible for developing and executing a cohesive social media strategy that aligns with our overall brand identity, marketing objectives, and business goals. The ideal candidate possesses a deep understanding of brand building, content strategy, community engagement, and the nuances of the e-commerce landscape. We are looking for someone who can craft compelling brand stories, foster meaningful connections with our audience, and drive brand loyalty through innovative social media initiatives. This is an exceptional opportunity to shape the brand's digital voice and make a significant impact from anywhere.

Key Responsibilities

• Develop and implement a comprehensive, long-term social media strategy that enhances brand equity and drives customer engagement within the e-commerce space.
• Define and maintain a consistent brand voice, tone, and visual identity across all social media platforms.
• Create and curate high-quality, engaging content that tells our brand story, highlights product value, and resonates with our target audience.
• Plan and manage social media campaigns from concept to execution, ensuring alignment with marketing objectives and product launches.
• Monitor social media trends, cultural conversations, and competitor activities to identify strategic opportunities and potential risks.
• Foster and grow an active and engaged online community, responding to interactions and encouraging dialogue.
• Analyze social media performance metrics, track brand sentiment, and report on key insights to inform strategic decisions.
• Collaborate with marketing, product, and creative teams to ensure integrated brand messaging and cohesive campaign execution.
• Identify and build relationships with key influencers and brand advocates to amplify brand reach and credibility.
• Stay ahead of emerging social media platforms, tools, and best practices relevant to brand strategy and e-commerce.

Requirements

• Minimum of 6 years of experience in social media marketing, brand strategy, or digital marketing, with a significant focus on e-commerce.
• Proven track record of developing and executing successful brand-building social media strategies that have driven measurable results.
• Deep understanding of brand storytelling, content strategy, and community management principles.
• Expertise in major social media platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, Pinterest) and their strategic application.
• Excellent written and verbal communication skills, with exceptional copywriting and editing abilities.
• Strong analytical skills with the ability to interpret social data and brand sentiment.
• Experience with social media management and analytics tools (e.g., Spr Importantly, Sprout Social, Google Analytics).
• Creative thinking and a passion for developing innovative brand experiences.
• Ability to work autonomously and collaboratively in a remote team environment.
• Bachelor's or Master's degree in Marketing, Communications, Brand Management, or a related field.

Benefits

• Fully remote position offering exceptional flexibility and autonomy.
• Competitive salary package and comprehensive benefits.
• Opportunity to shape the brand identity and social media presence of a leading e-commerce company.
• Access to advanced marketing tools and professional development resources.
• Be part of an innovative, forward-thinking, and collaborative remote culture.
• Significant potential for career growth and leadership impact.
• Contribute to defining the future of our brand online.