Remote Digital Analytics Lead — Strategy & Insights

Everywhen; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

26 days holiday + bank holidays

35 hour working week

Learning & development opportunities

Pension scheme

Employee assistance program

Corporate perks

Volunteer day

Community trust charity support

Job summary

Everywhen is seeking a seasoned Digital Analytics expert to shape strategy and hands-on deliver insight across a large multi-brand environment. The role offers home-based work with attendances in London or Manchester for meetings.

You will own analytics governance, reporting, and experimentation, partnering with marketing and trading to drive revenue growth and optimize digital performance.

Qualifications

• Significant experience in web analytics, digital marketing, and multi-site environments.
• Deep expertise in the Google Marketing Suite — GA, GTM, BigQuery, Data Studio.
• Strong capability with Excel, QlikSense, and basic SQL.
• Experience with cross-domain tracking, CMPs (e.g., CookieBot) and data protection principles.
• Familiarity with session replay tools like Hotjar.
• Bonus: Exposure to Adobe Analytics, IBM UBX, or other premium analytics platforms.

Responsibilities

• Define the analytics vision, roadmap and operating model for the Digital team and wider business.
• Produce clear, actionable reporting that drives performance and growth opportunities.
• Own Google Analytics properties and shape the business case for GA360.
• Manage tagging governance including GTM, CookieBot and tracking containers.
• Analyse funnels and channel performance with Digital Marketing & Trading colleagues.
• Develop attribution approaches to guide budget allocation.
• Use heatmapping and UX insights to inform AB testing roadmaps.
• Collaborate with developers and data teams to ensure robust tracking.

Skills

Web analytics

Digital marketing

Multi-site environments

Cross-domain tracking

Tools

GA

GTM

BigQuery

Data Studio

Job description

Everywhen is seeking a seasoned Digital Analytics expert to shape strategy and hands-on deliver insight across a large multi-brand environment. The role offers home-based work with attendances in London or Manchester for meetings.

You will own analytics governance, reporting, and experimentation, partnering with marketing and trading to drive revenue growth and optimize digital performance.