Remote CRM & Loyalty Lead - Build the Function

COREcruitment; Manchester; On-site; GBP 45,000 - 50,000; Full time

Job summary

COREcruitment are seeking a CRM & Loyalty Manager for a growing restaurant group. This remote role includes monthly travel to the head office and centers on owning the customer database, segmentation and loyalty initiatives to drive repeat visits.

You will shape the CRM strategy, craft customer journeys across email, SMS and other channels, and partner with marketing, founders and senior leadership to turn data into commercial results and stronger guest engagement.

Qualifications

• Experience in CRM, Loyalty or Customer Marketing in hospitality.
• Ability to use customer data to drive commercial performance and retention.
• Experience reviewing and selecting CRM technologies.
• Commercial, analytical, and proactive in turning data into actions.
• Comfortable in founder-led, fast-moving environments.
• Eager to build and shape a new CRM function.

Responsibilities

• Own customer database: segmentation and activation to drive engagement.
• Develop targeted campaigns across email, SMS and digital channels.
• Build automated journeys and loyalty programs to reward loyalty.
• Support campaigns for openings, launches, events, seasonal activity with measurable results.
• Review tech stack and improve integrations and reporting.
• Provide insights on campaign performance and guest lifetime value.

Skills

CRM strategy

Guest retention

Analytical thinking

Commercial mindset

Stakeholder collaboration

Entrepreneurial mindset

Tools

CRM software

Job description

COREcruitment are seeking a CRM & Loyalty Manager for a growing restaurant group. This remote role includes monthly travel to the head office and centers on owning the customer database, segmentation and loyalty initiatives to drive repeat visits.

You will shape the CRM strategy, craft customer journeys across email, SMS and other channels, and partner with marketing, founders and senior leadership to turn data into commercial results and stronger guest engagement.