Remote B2B Demand & Performance Leader

Salt Digital Recruitment; Greater London; Remote; GBP 60,538 - 77,834; Full time

Job summary

Salt Digital Recruitment is looking for a Digital Demand & Performance Manager to take charge of the demand strategy in a B2B context. This senior leadership role emphasizes accountability for revenue while managing a multifaceted team across paid media, SEO, social, and ABM.

The successful candidate will work remotely and be responsible for overseeing agency relationships, optimizing performance, and ensuring responsible budget management. A commercial mindset and strong leadership skills are essential.

Qualifications

• Proven experience driving pipeline through digital in B2B.
• Strong leadership across paid, SEO, social + ABM.
• Ability to balance strategy with hands-on performance ownership.
• Commercial mindset – understands revenue beyond leads.

Responsibilities

• Own end-to-end digital demand strategy across regions.
• Manage paid, organic, social + ABM channels as one engine.
• Ensure clear reporting to senior stakeholders.
• Drive budget allocation, ROI, and media planning.

Skills

Digital strategy

B2B marketing

Leadership

SEO

Paid media management

ABM

Commercial mindset

Job description

Salt Digital Recruitment is looking for a Digital Demand & Performance Manager to take charge of the demand strategy in a B2B context. This senior leadership role emphasizes accountability for revenue while managing a multifaceted team across paid media, SEO, social, and ABM.

The successful candidate will work remotely and be responsible for overseeing agency relationships, optimizing performance, and ensuring responsible budget management. A commercial mindset and strong leadership skills are essential.