Regional Technical Sales Manager

ZipRecruiter; Bradford; On-site; GBP 40,000 - 45,000; Full time

Job summary

A leading manufacturer of automotive diagnostic tools is looking for a Regional Technical Sales Manager to drive sales in the Northern UK region. This role involves creating sales strategies, managing client relationships, and delivering technical presentations. A valid driver's license is required for this field-based position, along with proven automotive experience and technical sales skills.

Benefits

Company car

Bonus

Qualifications

• Must have automotive experience.
• Proven success in technical sales, especially diagnostic tools.
• Excellent communication and presentation abilities.

Responsibilities

• Create and implement sales strategies for diagnostic tools.
• Manage existing customer relationships and ensure satisfaction.
• Deliver technical product demonstrations.

Skills

Sales strategy

Customer relationship management

Technical understanding of vehicle systems

Communication skills

Presentation skills

Self-motivation

Organizational skills

Tools

CRM systems

Microsoft Office Suite

Job description

Job Description

Robert Half is recruiting on behalf of a leading manufacturer of automotive diagnostics tools and solutions. This global company specialises in cutting-edge products and services, including diagnostic tools and advanced driver-assistance systems (ADAS), with a strong focus on technological innovation, research, and development. For the right candidate this role offers salary of £40,000 - £45,000, bonus, company car and mobile

The Role:

We are seeking a driven and technically proficient Regional Technical Sales Manager to expand sales and market share for innovative automotive diagnostic solutions within the Northern UK region.

**Must have a valid driver’s licence as this is a field-based role with a company car and also must be based near the M62 Corridor**

Location: Northern UK Field-based (M62 Corridor up to and including Scotland)

Responsibilities:

• Create and implement sales strategies to meet and exceed sales targets for diagnostic tools across the region.
• Identify and nurture new business opportunities with independent garages, workshops, dealerships, and other automotive aftermarket channels.
• Manage existing customer relationships, ensuring satisfaction and retention.
• Deliver technical product demonstrations and showcase the benefits of the solutions to various stakeholders.
• Conduct training sessions to support optimal product usage and customer awareness.
• Stay updated on automotive technology trends, competitor activities, and industry developments to inform sales efforts.
• Collaborate with internal teams across marketing, technical support, and training for seamless customer service delivery.
• Prepare and present regular sales reports, forecasts, and market data.
• Attend trade shows and industry events to promote products and network effectively.
• Utilise CRM systems to maintain accurate records of interactions and sales activities.

Key Requirements:

• Must have automotive experience.
• Proven success in technical sales within the automotive aftermarket, particularly in selling diagnostic tools or related equipment.
• Strong technical understanding of modern vehicle systems, electronics, and diagnostics.
• Excellent communication and presentation skills, with an ability to influence stakeholders at all levels.
• Self-motivated and organised, capable of working independently.
• Experience in CRM systems and Microsoft Office Suite.
• Full UK driving licence and willingness to travel extensively across the region.
• Desirable: Prior experience in diagnostics or technician roles and a network within the UK automotive aftermarket.