Regional Sales Manager

Cathedral Appointments Ltd; Stoke-on-Trent; On-site; GBP 55,000 - 65,000; Full time

Job summary

An established industry player is seeking a dynamic Regional Sales Manager to enhance market presence across the Southwest. This field-based role involves driving sales growth, developing strategic partnerships with distributors, and ensuring exceptional client relationships. Ideal candidates will possess proven sales experience in the hospitality or foodservice sector, along with strong negotiation and presentation skills. Offering a competitive salary, a company car, and opportunities for professional development, this position is perfect for proactive sales leaders ready to make a significant impact.

Benefits

Company Car (Hybrid/Electric)

25 Days Holiday

Ongoing Professional Development

Flexible Field-Based Role

Qualifications

• Proven sales experience in hospitality or foodservice industry.
• Strong relationship-building skills with distributors and clients.

Responsibilities

• Drive sales growth through effective distributor management.
• Build relationships with hospitality clients and foodservice operators.

Skills

Sales Experience

Relationship Building

Negotiation Skills

Presentation Skills

Analytical Mindset

Tools

CRM Systems

Microsoft Office

Job description

Regional Sales Manager – Southwest (M5 Corridor)
Up to £55,000 DOE + Bonus | Company Car (Hybrid/Electric) | Field based – Exeter / Bristol ideal

Are you a results-driven sales professional with a passion for the hospitality and foodservice industry? Do you have a proven track record of managing distributor relationships and driving regional sales growth?

We are working with a market-leading organisation in the sector, seeking a dynamic Regional Sales Manager to expand market presence across the Southwest, covering the M5 corridor.

Role

As Regional Sales Manager, you will be responsible for growing business within your designated territory. You’ll develop strategic partnerships with distributors and end-users, ensuring strong sales performance and increased market share. This is a field-based role, ideal for someone who thrives in a fast-paced, client-focused environment.

Regional Sales Managerresponsibilities include: -

• Drive Sales Growth - Achieve monthly and annual targets through effective distributor management and direct end-user sales
• Develop Key Accounts - Build strong relationships with distributors, hospitality clients, and foodservice operators to maximise business opportunities
• Strategic Business Planning - Implement tailored growth strategies for both regional and national distributors
• Market Representation - Act as a brand ambassador at client meetings, industry events, and promotional activities
• Data-Driven Decision Making - Maintain accurate CRM records and analyse sales data to drive performance

The ideal Regional Sales Manager: -

• Proven sales experience within the hospitality or foodservice industry
• Strong relationship-building skills with distributors, key accounts, and end-users
• Excellent negotiation, presentation, and consultative selling skills
• Confidence in CRM systems and Microsoft Office, with an analytical mindset
• Ideally based in Exeter or Bristol, with flexibility to cover the Southwest region

Your Benefits include but are not limited to: -

• Competitive salary up to £55,000 DOE + bonus
• 25 days plus bank holidays
• Company car for business travel (plug in hybrid or electric)
• Ongoing professional development and career growth opportunities
• Flexible, field-based role.

If you're a proactive sales leader with the ability to develop key partnerships and deliver exceptional results, this role is for you!

Note on Sponsorship:We regret to inform you that at this time, we are unable to offer sponsorship for work authorisation for this role. Therefore, candidates must possess valid authorisation to work in the UK without requiring visa sponsorship.

Recruitment Consultant: Charlotte Coke

Ref: 10802