Regional Sales Manager

Sykes Cottages; Chester; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A leading holiday rental agency is seeking a Regional Sales Manager to enhance their Property Recruitment team. The role involves leading a team, optimizing sales performance, and collaborating with marketing. Candidates should have strong sales experience and coaching skills, with a passion for local areas. Benefits include a performance-based bonus, generous leave, and hybrid working options.

Benefits

Performance-based bonus scheme

33 days annual leave

Birthday day off

Two volunteering days annually

Health Cash Plan

On-site gym at Chester HQ

Employee Savings Scheme

Long Service Awards

Qualifications

• Strong commercial acumen and sales experience.
• Proven coaching and team management skills.
• Field sales experience with a performance-driven approach.

Responsibilities

• Lead and support the Property Onboarding sales function.
• Coach and develop a team of Property Consultants.
• Ensure leads are fully optimized and conversion rates maximized.

Skills

Sales Experience

Analytical Skills

Coaching Skills

Communication

Customer Service Orientation

Organizational Skills

Job description

Sykes Holiday Cottages is excited to be looking for a Regional Sales Manager to join our dynamic Property Recruitment team.

Position Details

• Salary: £35,000 to £40,000 per annum + £5,000 car allowance
• Working Hours: 37.5 hours, 9am-5.30pm
• Days of Work: Monday to Friday
• Location: Regional based with 2-3 days per week on the road & 1 day per month from our Chester Head Office
• Team: Head Office and Regional
• Reporting to: National Sales Manager

About Us

Sykes Holiday Cottages is a business with big dreams and ambition. We aim to become the UK's number one holiday rental agency, leveraging over 30 years of industry experience. Originally a small, family-run company, we now have a 2000-strong workforce under the Forge Holiday Group. We are also proud to be B Corp Certified, part of a global movement for an equitable, inclusive, and regenerative economy.

About the Role

As Regional Sales Manager, you will lead and support the Property Onboarding sales function across your region. You will coach and develop a team of 20-28 Property Consultants, maximize conversion rates, and ensure leads are fully optimized. You will work closely with our Chester-based Marketing and Product teams to drive lead quality and volume, and support the office-based Sales team for alignment and collaboration.

Location

This role covers the North and East of England, including The Lakes, Suffolk, and up to Scotland. Expect to be on the road 2-3 days a week and visit Chester Head Office once a month. We welcome candidates from further afield or nationwide.

Your Responsibilities

• Deliver performance targets for V-C% and SOV/V%
• Support contract, go-live, and Property Value targets
• Recruit, support, coach, and develop Property Consultants
• Manage performance of or exit underperforming Property Consultants
• Ensure appropriate PC coverage in the field
• Support and coach office-based sales staff
• Collaborate with managers and colleagues on performance issues
• Provide feedback to marketing and product teams
• Develop initiatives to improve sales performance

Skills and Qualifications

We value personality as much as skills. Our core values include Being One Team, Owning it, Communicating Honestly, and a commitment to Learning, Growing, and Innovating.

Essential Experience:

• Strong commercial acumen and sales experience
• Analytical skills to interpret data
• Proven coaching and team management skills
• Field sales experience and performance-driven approach
• Excellent communication and administrative skills
• Results-focused and target-driven
• Customer service orientation
• Passion for local areas and promoting self-catering holidays
• Highly organized, dependable, and self-motivated

Nice to Have:

• Experience in Property Consultant roles
• Photography skills
• HR knowledge
• IT systems understanding

Benefits

• Performance-based bonus scheme (up to 15%)
• 33 days annual leave plus long service extra days
• Birthday day off
• Two volunteering days annually
• BCorp certification
• Enhanced parental leave
• Discounts on stays and wellbeing offers
• Health Cash Plan
• Training & Development programs
• 24/7 mental health support
• On-site gym at Chester HQ
• On-site parking and train station nearby
• Employee Savings Scheme
• Long Service Awards
• Hybrid working options for some roles

Diversity and Inclusion

We encourage authentic and diverse applications and are committed to an inclusive work environment. Please contact us if you need support during the application process.

Join Us

If you're ready for your next career challenge and want to be part of a diverse and exciting team, we look forward to your application!