Regional Sales Manager

PETIT FORESTIER UK; Birmingham; On-site; GBP 50,000 - 90,000; Full time

Job summary

Petit Forestier UK is seeking a Regional Sales Manager to drive contract hire opportunities across the UK region, build a robust pipeline, and secure renewals with strategic end users. You will work with cross-functional teams to tailor fleet solutions including LCV and HGV offerings.

You will own key accounts, identify growth opportunities, and report on pipeline and performance to the Sales & Marketing Director.

Qualifications

• Experience in LCV and HGV contract hire or fleet management.
• Full UK driving license is required.
• Proven sales success with strategic accounts.

Responsibilities

• Drive new contract hire business and secure renewals with end users.
• Identify opportunities for supplementary contracts to increase share of wallet.
• Develop regional pipeline through networking, events, and outreach.
• Collaborate with operations, finance, maintenance to ensure service delivery.
• Provide CRM updates and senior management reporting.
• Support national accounts and marketing with insights.

Skills

Contract hire sales

Fleet management

B2B sales

Relationship-building

Negotiation

Job description

JOB PROFILE

Regional Sales Manager

Job Title

Regional Sales Manager

Reporting to

Sales & Marketing Director

Key Responsibilities

• Your primary focus is to drive new contract hire business, secure contract renewals from specific end users, and identify opportunities for supplementary contracts to increase PFUK’s share of wallet.
• New Business Development: Identify and pursue new contract hire opportunities with prospective clients in the region. Build and maintain a regional pipeline of prospects through networking, referrals, industry events, and targeted outreach. Develop tailored proposals highlighting the benefits of PFUK’s temperature-controlled LCV and HGV solutions.
• Strategic Account Management: Own a portfolio of key accounts within your region, ensuring high levels of client satisfaction, retention, and contract renewals. Identify opportunities for supplementary contracts (additional vehicles, services, or upgrades) to maximize PFUK’s share of wallet. Act as the primary point of contact for strategic clients, providing expert advice on fleet solutions, compliance, and operational efficiency.
• Sales and Revenue Growth: Achieve regional sales targets, KPIs, and revenue goals. Collaborate with internal teams (operations, finance, maintenance) to ensure seamless delivery of services and contractual obligations. Monitor market trends and competitor activity to inform sales strategy.
• Collaboration & Teamwork: Work closely with National Account Managers, operations, and marketing teams to support client delivery and promotional initiatives. Share market insights, best practices, and account strategies with peers across the business.
• Reporting & Administration: Maintain accurate records of client interactions, contract status, and sales activity within the CRM system. Provide regular performance updates, pipeline reports, and strategic recommendations to senior management.

Skills and Competencies

• Strong commercial acumen with a proven track record in contract hire, fleet management, or B2B sales.
• Excellent relationship-building, negotiation, and communication skills.
• Ability to identify growth opportunities and expand share of wallet within existing accounts.
• Highly organised, target-driven, and capable of working independently across a defined region.

Qualifications

• Experience in LCV and HGV contract hire, vehicle fleet management, or transport/logistics sector.
• Full UK driving license required.
• Demonstrated success in achieving sales targets and managing strategic client relationships.

The Petit Forestier Group, a family-run business for nearly 120 years, brings together 5,900 talented employees across more than 22 countries, united by a shared mission: ‘Improving life through cold chain expertise’. By preserving food, medical products and other sensitive goods that are essential to our lives, we offer everyone a meaningful career.