Regional Retail Media Lead: Growth & ROI

Diageo; Greater London; Sur place; GBP 80 000 - 110 000; Plein temps

Résumé du poste

Diageo is seeking a Retail Media Manager in London to lead end-to-end retail media strategy, planning and enablement across the Regional Hub. You will drive omnichannel growth by integrating retail media into Connected Reach and JBP priorities, while scaling data-driven, compliant execution across markets.

You will partner with Commercial, Customer Marketing and in‑market teams to maximise ROI, shopper conversion and sales impact, while building capability and robust governance across brands.

Qualifications

• 8–10+ years in retail or digital media leadership.
• Hands-on experience with RMNs such as Amazon Ads, CitrusAd, Criteo.
• Experience operating across multi-market organisations and teams.

Responsabilités

• Own and evolve regional retail media strategy aligned to global direction.
• Embed retail media into Connected Reach planning across touchpoints.
• Translate frameworks into scalable hub and market playbooks.
• Ensure alignment to commercial priorities (JBP, events, launches).
• Partner with Commercial and Customer teams to drive growth.
• Enable markets with best-in-class activation and optimization.
• Define regional measurement, ROI and efficiency frameworks.
• Drive data-led targeting, attribution, and AI-enabled optimization.
• Establish governance, standards and risk controls.
• Lead cross-functional teams and agency partnerships.

Connaissances

Retail media strategy

Multi-market experience

Cross-functional leadership

Outils

Amazon Ads

Criteo

CitrusAd

Description du poste

Diageo is seeking a Retail Media Manager in London to lead end-to-end retail media strategy, planning and enablement across the Regional Hub. You will drive omnichannel growth by integrating retail media into Connected Reach and JBP priorities, while scaling data-driven, compliant execution across markets.

You will partner with Commercial, Customer Marketing and in‑market teams to maximise ROI, shopper conversion and sales impact, while building capability and robust governance across brands.