EMEA Media Lead: AI-Driven Full-Funnel Growth

diageo; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Diageo, London-based, seeks a Media Manager (EMEA Hub) to lead end-to-end regional media agenda across categories, translating global blueprints into competitive, insight-led plans for markets in the region. You will maximize ROI through data-driven audiences, AI-enabled activation and integrated full-funnel media across Paid, Retail, Search, Social and Creator ecosystems.

The role requires 8+ years in media planning, activation or agency leadership, with multi-market experience and a track

Qualifications

• 8+ years' experience across media planning, activation, digital marketing or media agency leadership.
• Deep expertise across Paid Media, Programmatic, Social, Search and Video, with strong knowledge of Retail Media.
• Experience driving digital transformation through automation and AI-enabled solutions.
• Strong understanding of audience strategy, measurement frameworks, media effectiveness and data-driven decision making.
• Experience working across complex, matrixed, multi-market environments with differing levels of media maturity.
• Proven ability to lead, challenge and elevate agency and partner performance.
• Strong knowledge of AI-enabled media capabilities, technology platforms, brand safety, data privacy and responsible marketing.

Responsibilities

• Own the development and deployment of integrated regional media plans, connecting global category strategy with local market opportunities.
• Oversee integrated full-funnel media activation, optimising investment and ROI.
• Advance data-driven audience strategies and scale AI-enabled planning and optimisation.
• Co-lead the regional Retail Media strategy and integrate into broader plans.
• Uphold media standards and manage risks related to data usage and platform integrity.
• Lead in-market, global and agency partners to deliver high-performance media outcomes.
• Connect Connected Reach plans with broader go-to-market strategies.

Skills

Media planning

Media activation

Digital marketing

Agency leadership

Audience strategy

AI-enabled media

Tools

DMAF standards and tools

AI-enabled platforms

Job description

Diageo, London-based, seeks a Media Manager (EMEA Hub) to lead end-to-end regional media agenda across categories, translating global blueprints into competitive, insight-led plans for markets in the region. You will maximize ROI through data-driven audiences, AI-enabled activation and integrated full-funnel media across Paid, Retail, Search, Social and Creator ecosystems.

The role requires 8+ years in media planning, activation or agency leadership, with multi-market experience and a track