Retail Media Director: Lead Data-Driven Growth

Publicis Digital Experience; Greater London; Hybrid; GBP 110,000 - 160,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Starcom in London is seeking a Retail Media Director to lead strategic retail media work for high-profile clients, shaping data-driven growth opportunities and building strong client relationships. You will steer eRetail campaigns and coordinate across teams to deliver commercially effective work.

You’ll lead talent across London and India, drive performance, and integrate Publicis Commerce capabilities to stay ahead in a rapidly evolving retail landscape.

Qualifications

• Strong retail media expertise gained within an agency, retailer, technology platform or brand.
• Understanding of retail search and Amazon Advertising strategy, alongside attribution, conversion optimisation and retail readiness.
• Experience leading significant client accounts, building trusted relationships with senior stakeholders and translating objectives into effective retail media strategies.
• Ability to connect strategy and execution, moving between the bigger commercial picture and campaign-level detail to improve performance.
• Strong leadership and people-management skills, with ability to develop colleagues and foster collaboration.
• Excellent communication and presentation skills, with the ability to translate complex data into clear recommendations.
• Experience or certifications across Amazon Advertising, Amazon DSP, Vendor Central, Brand Analytics, Epsilon Retail Media, Criteo would be advantageous.

Responsibilities

• Lead the development of innovative eRetail and retail media strategies, linking client objectives with shopper behaviour and retailer opportunities.
• Set the strategic direction for retail media activation, overseeing performance and optimisation across platforms like Amazon Advertising, Epsilon Retail Media and Criteo.
• Own senior client relationships and ensure high-quality, on-brief delivery across the team.
• Define KPIs and performance frameworks, turning data into insights and action plans.
• Drive client growth by shaping strategic roadmaps and introducing Publicis Commerce capabilities.
• Lead cross-functional collaboration across Retail Media, Commerce Strategy, Solutions and wider agency teams.
• Lead and develop retail media talent across London and India, with oversight of budgets and QA.

Skills

Retail media exp

Leadership

Client management

Excel

PowerPoint

Data interpretation

Campaign optimisation

Tools

Amazon Advertising

Amazon DSP

Vendor Central

Epsilon Retail Media

Criteo

Job description

Starcom in London is seeking a Retail Media Director to lead strategic retail media work for high-profile clients, shaping data-driven growth opportunities and building strong client relationships. You will steer eRetail campaigns and coordinate across teams to deliver commercially effective work.

You’ll lead talent across London and India, drive performance, and integrate Publicis Commerce capabilities to stay ahead in a rapidly evolving retail landscape.