Regional Marketing Manager (London, United Kingdom)

Figma; London; On-site; GBP 45,000 - 85,000; Full time

Job summary

An established industry player is seeking a Regional Marketing Manager to spearhead B2B marketing initiatives across Northern Europe. This role involves crafting and executing demand generation strategies, enhancing brand awareness, and driving revenue growth. As part of a dynamic International Marketing Team, you'll collaborate closely with Sales and other departments to ensure cohesive marketing efforts. If you're a passionate marketing leader with a knack for innovative problem-solving and team collaboration, this opportunity is perfect for you. Join a company that values diversity and supports personal growth as you help shape the future of design accessibility.

Qualifications

• 6+ years of B2B Marketing leadership experience across multiple countries.
• Experience in building Demand Gen strategies for various segments.

Responsibilities

• Implement marketing programs to enhance brand awareness and generate pipeline.
• Collaborate with Sales to deliver a sales-led marketing strategy.

Skills

B2B Marketing Leadership

Demand Generation Strategies

Digital Marketing Mix

Event Management

Data-Driven Decision Making

Creative Problem Solving

Team Collaboration

People Management

Job description

Regional Marketing Manager (London, United Kingdom)

London, England

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

As we continue to expand across Europe, we are looking for a Regional B2B Marketing generalist to run marketing efforts across the Northern Europe region and lead our strategic marketing initiatives focused on lead generation and revenue growth. In this role, you will develop and implement comprehensive regional demand generation and field marketing strategies to effectively reach, engage and convert our local audiences, collaborating closely with our sales teams. You’ll be focused on upleveling our brand awareness, driving demand for growth and helping delight and retain our B2B customers across Enterprise, Mid-Market, and SMB.

You’ll be part of the International Marketing Team and partner closely with Sales, Product Marketing, and Design and Developer Advocate teams to connect marketing initiatives and tactics to the wider vision and mission of the business.

What you'll do at Figma:

• Build demand gen/field strategy: Implement marketing programs for UK and Northern Europe to enhance brand awareness and generate pipeline. Ensure successful implementation, standard methodology, and strong value.
• Partner with Sales: Collaborate with regional Sales partners (Sales leadership, Sales enablement and Sales Consulting teams) to deliver a sales-led marketing strategy (net new to existing customer expansion).
• Global collaboration: Work closely with marketing team members in both International and Global teams, to deliver consistent and impactful marketing results through the funnel and across multiple channels and all business segments in local languages.
• Performance Tracking and Budget: Develop and implement frameworks and processes to ensure team success, including the tracking and measurement of all marketing programs and spend to budget.
• Regional Leadership: Be the face of Northern Europe marketing and an International Marketing brand ambassador.

We'd love to hear from you if you have:

• 6+ years of B2B Marketing leadership experience across multiple countries in Northern Europe
• Experience building and driving full funnel Demand Gen strategies for different segments
• Deep understanding of digital marketing mix, and you understand how to use digital channels to optimise and scale programmatic campaigns
• Managed all sorts of field events and you’ve experienced all the things that help make events a success (and the things to avoid in the future)
• Understand how to work with, and influence partners. You have experience solving complex marketing problems, and collaborating with senior management to find success.
• A data-driven yet creative mind who likes bringing new ideas to existing projects and continuously pushes the team to try new things.
• Innovative problem solver - you foresee challenges, plan proactively, and discover inventive approaches to surpass team objectives.
• A love of bringing people together. You drive team collaboration, and also enjoy working with people outside of your team and outside of the company.
• People management experience – you understand how to motivate different types of people and help individuals reach their potential

At Figma, one of our values is Grow as you go. We believe in hiring experienced, inquisitive individuals who are eager to learn and improve their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [e-mail] . These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews