Regional Marketing Manager, APAC & Middle East

Camlin Group; Lisburn; On-site; GBP 60,000 - 90,000; Full time

Job summary

Camlin Group Lisburn, Northern Ireland, United Kingdom is seeking a Regional Marketing Manager to lead marketing activity across APAC and the Middle East. You will develop regional growth programmes that build market presence, generate pipeline and strengthen customer engagement across diverse geographies and cultures.

The successful candidate will partner with regional commercial teams to ensure marketing investment delivers the greatest business impact, while aligning with global brand and

Qualifications

• 5+ years' experience in B2B marketing.
• Strong content writing skills to translate technical info into copy.
• Experience managing marketing programmes across multiple countries.
• Understanding of demand generation and ABM.
• Proven ability to work with sales teams and stakeholders.
• Excellent communication and project management skills.
• Experience delivering regional events and integrated campaigns.
• Experience in energy, power/utilities/industrial tech sectors.
• Knowledge of APAC and Middle East energy markets.
• Ability to work across diverse cultures.

Responsibilities

• Create and execute marketing plans aligned to APAC and Middle East growth objectives.
• Identify priority countries, customer segments and market opportunities.
• Deliver local marketing programmes while maintaining alignment with global brand and marketing strategy.
• Develop regional-specific messaging frameworks to drive outputs.
• Support growth of high-value utility, transmission and infrastructure customers.
• Work alongside regional sales teams to create customer-specific engagement plans.
• Deliver multi-channel campaigns focused on qualified lead generation and opportunity progression.
• Lead regional participation in major industry conferences and exhibitions.
• Develop executive engagement opportunities and customer roundtables.
• Partner with sales, product management, engineering and global marketing teams.

Skills

B2B marketing

Content writing

Campaign management

Demand generation

Account-based marketing

Sales collaboration

Project management

Event management

Energy sector knowledge

APAC & ME markets

Cross-cultural teams

Regional language skills

Job description

Regional Marketing Manager, APAC & Middle East

Camlin Group Lisburn, Northern Ireland, United Kingdom

About this position

About Camlin

Camlin is a global technology leader that operates with the vision of bringing revolutionary products to life for a wide range of industries, including power and rail, and also has interests in a number of R&D projects in a variety of scientific sectors.

At Camlin we believe in high quality engineering and design, allowing us to develop market leading products and services. In short, we love creating value for our customers by solving difficult problems. As of now, Camlin operates in over 20 countries worldwide.

Department: Marketing

Reports To: Head of Regional Marketing

Travel: Up to 30%

Overview

Camlin Energy is seeking a strategic and commercially driven Regional Marketing Manager to lead marketing activity across Asia-Pacific and the Middle East.

This role will be responsible for developing regional growth programmes that increase market presence, generate pipeline, support strategic accounts and strengthen customer engagement across a diverse range of geographies and cultures.

The successful candidate will act as the key marketing partner to regional commercial teams, ensuring marketing investment is focused on the opportunities that deliver the greatest business impact.

Key Responsibilities

Regional Growth Marketing

• Create and execute marketing plans aligned to APAC and Middle East growth objectives.
• Identify priority countries, customer segments and market opportunities.
• Deliver local marketing programmes while maintaining alignment with global brand and marketing strategy
• Develop regional-specific messaging frameworks to drive a high-quality output of marketing materials and thought-leadership content

Strategic Account Marketing

• Support growth of high-value utility, transmission and infrastructure customers.
• Develop account-focused campaigns that strengthen relationships and accelerate opportunities.
• Work alongside regional sales teams to create customer-specific engagement plans.

Demand Generation & Pipeline Growth

• Deliver multi-channel campaigns focused on qualified lead generation and opportunity progression.
• Work with digital, content and campaign specialists to maximise campaign effectiveness.
• Analyse results and optimise performance against pipeline targets.

Industry Events & Market Presence

• Lead regional participation in major industry conferences and exhibitions.
• Develop executive engagement opportunities and customer roundtables.
• Position Camlin Energy as trusted partners within target sectors.
• Track market developments, regulatory trends and competitive activity.
• Provide recommendations on regional opportunities and emerging customer needs.
• Support go-to-market planning for new solutions and market expansion initiatives.

Cross-Functional Collaboration

• Partner with sales, product management, engineering and global marketing teams.
• Work with Siemens Energy marketing teams to maximise reach and customer engagement opportunities.
• Ensure regional activity supports business-wide commercial priorities.

Requirements

• 5+ years' experience in B2B marketing
• Strong content writing skills, with the ability to turn technical product information into creative copy for a range of different formats
• Experience managing marketing programmes across multiple countries or regions.
• Strong understanding of demand generation, account-based marketing and customer engagement.
• Proven ability to work effectively with sales teams and senior stakeholders.
• Excellent communication and project management skills.
• Experience delivering regional events and integrated marketing campaigns.
• Experience within energy, power systems, utilities, infrastructure or industrial technology sectors.
• Experience within energy, utilities, electrical infrastructure, industrial technology or critical infrastructure sectors.
• Knowledge of APAC and Middle East energy markets.
• Experience working across diverse cultures and international teams.
• Additional regional language capabilities.

Success Measures

• Pipeline influenced and generated within APAC and Middle East.
• Strategic account engagement growth.
• Regional campaign performance and ROI.
• Event effectiveness and customer engagement outcomes.
• Market penetration in priority countries.
• Contribution to regional revenue growth targets.

Our Values

• We work together
• We believe in people
• We won’t accept the ‘way it has always been done’
• We listen to learn
• We’re trying to do the right thing

Equal Employment Opportunity Statement

Individuals seeking employment at Camlin are considered without regards to race, colour, religion, national origin, age, sex, marital states, ancestry, physical or mental disability, gender identity or sexual orientation.