Regional Marketing Manager

Smiths Group; Manchester; On-site; GBP 55,000 - 75,000; Full time

Job summary

Smiths Group, via John Crane, seeks a proactive Regional Marketing Manager to drive regional growth from Manchester. You will align with Sales Leadership, Product Management, Global Marketing and Partners to create and execute targeted plans, content, and campaigns that strengthen brand presence and improve sales performance.

You will balance strategic planning with hands-on execution, manage major industry events, develop ABM activities, and ensure global brand standards are followed across

Qualifications

• Bachelor's degree in business, marketing or engineering.
• Experience in event management.
• Experience creating email programs in a MAP, preferably Marketo.
• Track record of executing marketing plans in industrial B2B.
• Strong written and verbal English communication and presentation skills.

Responsibilities

• Collaborate with Marketing and Regional Sales Leadership to develop targeted regional marketing plans.
• Create regional content: testimonials, case studies, success stories, and campaign materials.
• Ensure regional brand compliance and train local teams.
• Support distributors with marketing resources to drive partner engagement.
• Lead Account-Based Marketing activities with regional teams.
• Plan and deliver regional trade shows and events.
• Support product launches and regional growth initiatives.
• Develop sales enablement and training materials.
• Measure marketing activity effectiveness and ROI.
• Build relationships with Sales, Product Management, and Channel Partners.

Skills

Event management

English communication

Stakeholder management

Education

Bachelor's degree in business/marketing/engineering

Tools

Marketo

MAP (Marketing Automation)

Job description

John Crane, a business of Smiths Group, is a global leader in mission-critical flow control solutions for energy and process industries that enable efficient and sustainable operations. Our products include mechanical seals and systems, couplings, bearings, filtration systems, and predictive digital monitoring technologies.

We have a global network of more than 200 sites in over 50 countries and employ more than 6,000 people worldwide. We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards.

John Crane is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, helping to create a safer, more efficient, productive, and better-connected world across four global markets: energy, security & defence, space & aerospace, and general industrial. Listed on the London Stock Exchange, Smiths employs approximately 16,000 colleagues in over 50 countries

John Crane is an equal opportunity employer. We celebrate diversity and are committed to crafting an inclusive environment for all employees.

Job Description

We are seeking a proactive and commercially focused Regional Marketing Manager to support business growth across the region through the development and execution of targeted marketing strategies. Working closely with Regional Sales Leadership, Product Management, Global Marketing, and Channel Partners, you will play a key role in driving customer engagement, strengthening brand presence, supporting sales performance, and delivering impactful marketing initiatives.

This role requires a hands-on marketing professional who can balance strategic planning with tactical execution, creating compelling content, supporting key customer accounts, managing major industry events, and ensuring alignment with global brand standards.

Key Responsibilities

• Collaborate with Marketing and Regional Sales Leadership to develop and execute targeted, measurable regional marketing plans aligned with business objectives.
• Create and manage regional marketing content, including customer testimonials, case studies, success stories, and campaign materials that support regional growth initiatives.
• Ensure regional compliance with global brand guidelines and provide guidance and training to local teams and sites to support consistent brand deployment and customer experience.
• Support country agents and distributors with channel marketing resources, tools, and initiatives to drive partner engagement and performance.
• Work alongside Marketing Communications to support regional sales teams, Global Business Developers, and Global Account Managers with Account-Based Marketing (ABM) activities.
• Plan, coordinate, and deliver regional trade shows, exhibitions, and customer events, ensuring alignment with global marketing strategies and objectives.
• Lead the delivery of the company's presence at key industry events, including ACHEMA 2027, maximising brand visibility, customer engagement, and commercial impact.
• Support Product Managers and Portfolio Directors with communications relating to regional growth priorities, product launches, sales targets, and strategic business initiatives.
• Develop and maintain sales enablement and training materials to support the effectiveness of regional sales teams.
• Track, measure, and report on the effectiveness of marketing activities, providing recommendations to improve performance and return on investment.
• Build strong relationships with internal stakeholders across Sales, Product Management, Global Marketing, and Channel Partner networks to ensure successful execution of marketing initiatives.
• Act as a trusted regional marketing partner, providing guidance, support, and best practice recommendations to help achieve business objectives.

Qualifications

• Bachelor's degree, business/marketing, or engineering.
• Experience in event management.
• Experience of creating email programs in a Marketing Automation Platform (MAP), preferably Marketo.
• Demonstrated track record of executing marketing plans, preferably in an industrial B2B environment.
• Must have a high degree of written and verbal communication and presentation skills in English.
• Excellent communication and stakeholder management skills.
• Strong strategic thinking and planning skills with ability to plan over 1-3-year time span.
• Must have the ability to work cross-functionally in a dynamic and flexible environment.
• Must be able to think strategically, implement aggressively and be detail oriented.
• Flexibility and resilience are mandatory behaviours; change is constant.

Additional Information

With colleagues stretching across the globe, we are proud of our diversity. To foster inclusivity, we run employee resource groups (ERGs) to provide a safe space for employees to connect and support each other. Our cross-business ERGs include Veterans, Pride Network, Black Employee Network, Women@Work Network, and Neurodiversity.

Across our company, we recognize excellence, culminating in the Smiths Excellence Awards, our annual celebration of the most extraordinary activities, people, and projects that best showcase our strengths and help drive our business forward. We announce these on our annual Smiths Day, a global celebration of Smiths around our network.

Join us for a great career with competitive compensation and benefits, while helping engineer a better future.

We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.

At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation – including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career’s website ( Careers - Smiths Group plc )

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