EMEA Regional Marketing Lead for Demand & Growth

SPI Pharma, Inc.; Peterborough; On-site; GBP 65,000 - 100,000; Full time

Job summary

SPI Pharma, Inc. is seeking a Regional Marketing Lead to develop and execute regional marketing strategies across Europe, including the UK and Spain, to raise brand awareness, create demand, generate leads and drive revenue.

This role requires cross-functional collaboration, no direct reports, and travel up to 30%. The position focuses on adapting global campaigns to local markets, managing campaigns end-to-end, and partnering with sales to accelerate pipeline growth.

Qualifications

• Bachelor's degree in Business, Marketing, or equivalent outside the USA.
• 4+ years of marketing experience in pharma or science-related industries.
• Plan and execute end-to-end marketing programs with ownership.
• Digital marketing, demand generation, and analytics knowledge.
• Strong copywriting, editing, and executive communications.
• Experience creating high-impact presentations.
• Familiarity with social media tools like Hootsuite.
• Experience in global organizations with distributed teams.
• Willingness to travel up to 30% in the region.

Responsibilities

• Develop and implement regional marketing plans aligned with global strategy.
• Adapt global campaigns to local market needs and audiences.
• Collaborate with global teams to localize content.
• Plan and execute integrated campaigns (digital, events, content, partnerships).
• Manage full campaign lifecycle from concept to analysis.
• Support lead generation and pipeline growth with sales teams.
• Coordinate with central marketing functions and regional stakeholders.
• Manage regional marketing budget and report ROI.

Skills

Digital marketing

Demand generation

Campaign analytics

Content development

Copywriting

Executive communications

Presentation creation

Global/distributed teams

Education

Bachelor's degree in Business/Marketing or equivalent

Tools

Hootsuite

Microsoft Copilot

Adobe AI tools

Job description

SPI Pharma, Inc. is seeking a Regional Marketing Lead to develop and execute regional marketing strategies across Europe, including the UK and Spain, to raise brand awareness, create demand, generate leads and drive revenue.

This role requires cross-functional collaboration, no direct reports, and travel up to 30%. The position focuses on adapting global campaigns to local markets, managing campaigns end-to-end, and partnering with sales to accelerate pipeline growth.