Regional Marketing Specialist, Western Europe (French Speaking)

UL Solutions; Basingstoke; Presencial; GBP 42 000 - 65 000; Tempo integral

Resumo da oferta

UL Solutions is seeking a Regional Marketing Specialist to drive marketing activity across Western Europe, aligning global plans with regional insights to engage local audiences. You will work with regional stakeholders to execute strategies and drive demand through campaigns, digital marketing, social initiatives, and events.

The role requires 3+ years in marketing, a BA/BS in Marketing or related field, and fluency in English and French.

Qualificações

• Bachelor’s degree in Marketing or related field.
• At least 3 years’ experience in marketing.
• Knowledge of demand generation strategies and budgeting processes is a plus.
• Fluent in English and French with strong communication skills.

Responsabilidades

• Drive marketing activity for the Western Europe region cross-business and company-wide.
• Align global go-to-market plans with regional insights to reach local audiences.
• Execute regional strategies with regional business stakeholders.
• Drive demand creation through campaigns and tactics including digital marketing, social marketing, events.

Conhecimentos

Demand generation

Bilingual English/French

Cross-functional collaboration

Campaign planning

Communication skills

Formação académica

Bachelor’s degree in Marketing

Ferramentas

MAP/CRM tools

Microsoft Office

Descrição da oferta de emprego

Job Description

Reporting into the regional marketing leader, the Regional Marketing Specialist drives marketing activity for the Western Europe region cross-business and company-wide. This includes aligning global go-to-market plans with regional insights to effectively reach and influence local audiences. The person will be working closely with regional business stakeholders on the execution of the regional strategies; responsibilities include driving demand creation through effective marketing campaigns and tactics as needed, including digital marketing, social marketing, events and more.

Responsibilities

Provides insights about region-relevant customers and market(s), based on region business strategy, local market trends, competitive insights and ensures alignment of region tactical plans to business goals.

• Works as part of cross-functional team to execute tradeshows and events in the region, supporting branded activities
• Manages the campaign and budget country in accordance with the Regional Marketing Manager
• Collaborate cross-functionally to drive successful marketing performance in the Western Europe region
• Contributes to business success by performing other tasks as required
• Follows UL Solutions Standards of Business Conduct and follow all physical and digital security practices

Qualifications

• University Degree (Equivalent to Bachelor’s degree) in Marketing or a related discipline
• At least three (3) years’ professional experience in marketing field
• Knowledge and experience with demand generation strategies, MAP/CRM tools, competitive insights gathering, planning tools and budgeting processes is a plus
• Strong understanding of all aspects of the marketing mix, experience activating promotions and leveraging tools across a variety of promotional channels.
• Proficiency in Microsoft Office and experience managing and/or using a wide array of communication tool
• Fluent in English and French, with excellent verbal and written communication skills in both languages.