Regional Marketing Intern - Placement Year 2027

BMW Group UK; Chichester; On-site; GBP 21,000 - 24,000; Full time

Job summary

BMW Group UK is offering a Regional Marketing Intern placement year (July 2027) based at the Rolls-Royce Motor Cars Technology and Logistics Centre near Goodwood. You will support the Regional Marketing Team across the UK, Europe and Central Asia, handling dealer inquiries, CRM tasks, campaigns and events.

You will gain hands-on experience in marketing activities for luxury brands, work with multiple markets, and develop analytical skills while travelling occasionally to events and dealer visits.

Qualifications

• Studying toward a bachelor’s degree in Marketing, Events, Business, Management, or a related field and on track to achieve at least a 2:1.
• Strong understanding of Microsoft Office programmes including Word, Excel, and PowerPoint.
• Experience in a Marketing environment is advantageous but not essential.
• Confident, eager to learn and develop.
• High level of analytical skills.
• Excellent command of English, written and spoken.
• European language skills beneficial but not essential.
• Interest in the luxury sector advantageous.
• Full driving licence is essential.

Responsibilities

• Support the Regional Marketing team with dealer queries, CRM management (Salesforce), marketing campaigns and agency management.
• Assist the planning and execution of regional events including Goodwood Festival of Speed, drive experiences and wider events programme.
• Collaborate with dealer partners to shape local marketing activities aligned with objectives and measurable impact.
• Produce regular KPI reports and utilise CRM data to improve client experiences and identify regional opportunities.
• Coordinate and allocate Marketing Fleet cars to dealer sites and events.
• Provide pivotal administrative support to the Region to ensure seamless operations.
• Willingness to travel occasionally to support regional events and dealer visits.

Job description

Regional Marketing Intern - Placement Year (July 2027)

START WITH WHAT INSPIRES YOU.

Our Regional Marketing Intern for Client and Brand will be working within the Regional Marketing Team responsible for the UK, Europe, and Central Asia. Based at the Rolls-Royce Motor Cars Technology and Logistics Centre near Goodwood, the Region manages 40 Dealer and Service partners in over 20 markets, providing an excellent opportunity to develop and work within a diverse region dealing with multiple languages, cultures, and experiences.

What awaits you?

• Supporting the Regional Marketing team with dealer queries, Salesforce (CRM) management, marketing campaigns, and agency management.
• Supporting the planning and execution of regional events including Goodwood Festival of Speed, drive experiences, and our wider events programme.
• Working closely with Rolls-Royce Motor Cars’ dealer partners to shape local marketing activities aligned with dealer and business objectives, ensuring measurable impact and driving successful outcomes.
• Producing regular KPI reports to guide decision making and utilising CRM data to improve client experiences whilst identifying opportunities across the region.
• Supporting the coordination and allocation of the Marketing Fleet cars to Dealer sites and events.
• Delivering pivotal administrative support to the Region to ensure seamless operations.
• The successful candidate will be required to travel on an occasional basis to support Regional Marketing events and Dealer visits.

What should you bring along?

• Studying towards a bachelor's degree in Marketing, Events, Business, Management, or a related field and on track to achieve at least a 2:1.
• A strong understanding of Microsoft Office programmes including Word, Excel, and PowerPoint.
• Experience in a Marketing environment is advantageous but not essential.
• A confident individual with an enthusiasm to develop and learn.
• High level of analytical skills.
• A strong command of the English language in both written and spoken form.
• An additional European language skill would be beneficial but is not a necessity.
• An interest in the luxury sector is advantageous.
• A full driving licence is essential.

What can you look forward to?

• Great Pay – A competitive annual salary, 27 days holiday per annum (pro rata to your contract) and an attractive pension scheme.
• Rewarding Work-Life Balance.
• Exciting Additional Benefits – You will have the opportunity to enjoy other employee benefits, a subsidised on-site restaurant and access to our Advantages scheme which gives you a range of offers and discounts.

About the Company

We believe in creating an environment where our interns really can learn by doing during their time with us and where they are given their own areas of responsibilities from the start. That’s why our experts treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

We are committed to promoting equal opportunities in employment and job applicants will receive equal treatment regardless of disability, age, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, gender, sex or sexual orientation.

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants.