Regional Lead

Changan UK R&D Centre Limited; Birmingham; On-site; GBP 60,000 - 90,000; Full time

Job summary

Changan Automobile is expanding its UK presence and seeks a Regional Lead for the Midlands and South region to support the launch and growth of the Changan brand in the UK.

The successful candidate will drive network strategy, manage dealer relationships, and lead sales performance across the UK network, building a robust franchise partner network aligned with brand values and customer experience standards.

Qualifications

• Minimum of 5 years of experience in Automotive Sales & Marketing.
• Full UK driving licence.

Responsibilities

• Lead the identification, recruitment, and onboarding of high-quality dealers across key locations, ensuring alignment with Changan's brand values, strategy, and customer satisfaction standards.
• Monitor and drive dealer performance through the development and implementation of sales targets, KPIs, and reporting frameworks, ensuring the achievement of monthly, quarterly, and annual sales objectives.
• Manage Business Plan appraisals with potential investors on a site by site basis to make recommendations to the Changan UK management team.
• Establish and maintain strong relationships with franchise partners, internal stakeholders, and external organisations to ensure the successful growth of the Changan brand in the UK.
• Conduct in-depth analysis of individual dealer and site-level sales performance. Identify trends, strengths, and areas of opportunity, providing detailed reports with actionable insights for improvement.
• Deliver showroom facilities in line with Changan's corporate identify roll out and standards with investors.

Skills

Sales & Network Development

Communication

Strategic mindset

Numerical ability

Stakeholder management

Fast-paced delivery

Job description

Changan Automobile, a prominent Chinese automotive manufacturer with a global footprint, is expanding its presence in the European market. Having established design and R&D centres in Europe since the early 2000s, Changan is now reinforcing its commitment to the region with a new European headquarters in Munich. Starting this summer, the company will launch operations across various European markets, introducing a lineup of vehicles that combine European design sophistication with cutting-edge Chinese technology. Focused on innovation and quality, Changan is excited to offer intelligent, stylish, and sustainable mobility solutions tailored to meet the needs of both Europe and the UK.

About the Role

We are seeking a Regional Lead for our Midlands / South region to support the successful launch and ongoing growth of the Changan brand in the UK.

This is a unique and exciting opportunity to join the business at a crucial moment as we establish our UK business. The successful candidate should be strategic, proactive, and possess a strong commercial approach to network development and delivery of sales targets.

As the Regional Lead, you will be responsible for executing the network strategy, managing dealer relationships, and driving sales performance across the UK network. You will play a key role in building a robust network of high-performing franchise partners, ensuring they are aligned with Changan's brand values, sales targets, and customer experience standards.

Requirements

Qualifications:

• Minimum of 5 years of experience in Automotive Sales & Marketing.
• Full UK driving licence.

Skills we are looking for:

• Strong understanding of Sales & Network Development in the automotive industry.
• Excellent communication and presentation skills, with the ability to engage a variety of audiences, from dealer management to senior internal stakeholders.
• Strong problem-solving skills, with a strategic mindset.
• Strong numerical ability and understanding of spreadsheet and database tools
• Ability to influence senior external and internal stakeholders.
• Ability to work in a fast-paced environment and deliver cross functional objectives.

Duties & Responsibilities

• Lead the identification, recruitment, and onboarding of high-quality dealers across key locations, ensuring alignment with Changan's brand values, strategy, and customer satisfaction standards.
• Monitor and drive dealer performance through the development and implementation of sales targets, KPIs, and reporting frameworks, ensuring the achievement of monthly, quarterly, and annual sales objectives.
• Manage Business Plan appraisals with potential investors on a site by site basis to make recommendations to the Changan UK management team.
• Establish and maintain strong relationships with franchise partners, internal stakeholders, and external organisations to ensure the successful growth of the Changan brand in the UK.
• Conduct in-depth analysis of individual dealer and site-level sales performance. Identify trends, strengths, and areas of opportunity, providing detailed reports with actionable insights for improvement.
• Deliver showroom facilities in line with Changan's corporate identify roll out and standards with investors.

If you are selected for an interview, our recruitment team will contact you directly. Unfortunately, due to the high volume of applications, we are unable to inform the candidates who are not shortlisted or provide specific feedback.