Regional Home Admissions Advisor

Hartford Care Ltd.; West Midlands; On-site; GBP 25,000 - 38,000; Full time

Job summary

Hartford Care Ltd. is seeking a Regional Home Admissions Advisor to drive occupancy across our UK homes, grow referral relationships and ensure a smooth move-in for new residents.

Reporting to the Sales Director, you will promote the Hartford Care brand, build links with Local Authorities, CCGs and CHC teams, manage enquiries, visits and move-ins, and help shape sales plans with your line manager.

Qualifications

• Demonstrated sales and marketing track record with measurable results.
• Strong written and verbal communication and interpersonal skills.
• Knowledge of the health and social care sector is advantageous.
• Proficiency with MS Office and typical sales/marketing IT tools.
• Willingness to work some evenings, weekends and travel as needed.

Responsibilities

• Identify and follow up new sales opportunities to keep occupancy full and exceed targets.
• Handle enquiries, brochure requests, calls and online leads promptly and professionally.
• Build relationships with families, carers, Local Authorities, CCGs, CHC and local communities.
• Manage the enquiries pipeline (FOUND database) and forecast conversions.
• Oversee resident move-ins, collaborate with care teams and ensure paperwork is complete.
• Visit new residents within 24 hours, then at 1 week and 4 weeks, gathering family feedback.
• Plan and host events, networking opportunities and community activity and wellbeing programmes.
• Support and train home teams to deliver strong sales outcomes.
• Produce regular sales and marketing reports and help shape sales plans with your line manager.
• Manage sales and marketing budgets efficiently.

Skills

Sales experience

Marketing knowledge

Excellent communication

Microsoft Office

Travel flexibility

Education

Marketing degree or equivalent experience

Tools

FOUND database

CRM tools

Job description

Hartford Care is looking for a Regional Home Admissions Advisor to drive occupancy, grow referral relationships and make sure every new resident has a smooth, reassuring move-in. Reporting to the Sales Director, you'll promote our homes and the Hartford Care brand, build strong links with Local Authorities, CCGs and CHC teams, and guide families through one of the most important decisions they will make.

What You’ll Be Doing

• Identifying and following up new sales opportunities to keep occupancy full and exceed targets
• Handling enquiries, brochure requests, calls and online leads promptly and professionally
• Building relationships with families, carers, Local Authorities, CCGs, CHC, multi-disciplinary teams and local communities
• Managing the enquiries pipeline (FOUND database) and forecasting when prospects are likely to convert
• Overseeing resident move-ins, working with care teams and making sure paperwork is complete
• Visiting every new resident within 24 hours, then at 1 week and 4 weeks, and gathering family feedback
• Planning and hosting events, networking opportunities and community activity and wellbeing programmes
• Supporting and training home teams to deliver great sales outcomes
• Producing regular sales and marketing reports, and helping shape sales plans with your line manager
• Managing sales and marketing budgets efficiently

Essential

What we’re looking for

• A proven sales and marketing track record with results to show for it
• Excellent written, verbal and non-verbal communication and interpersonal skills
• Knowledge of the health and social care sector
• Confident with Microsoft Office (Excel, PowerPoint, Word, Outlook) and other sales and marketing IT tools
• A flexible approach to working hours, including occasional evenings and weekends, and some travel

Desirable

• Experience delivering high-quality, relationship-centred care
• Previous experience in a large social care setting
• Leadership and management skills
• A marketing or sales degree, or equivalent experience