Home Admissions Advisor

The Cinnamon Care Collection; West Midlands; On-site; GBP 26,000 - 34,000; Full time

Benefits offered by this job

Commission

Company benefits

Full-time hours

Job summary

The Cinnamon Care Collection is seeking a Home Admissions Advisor for The Gables in Hagley. This full‑time role focuses on driving sales and marketing, meeting budget targets and maximising occupancy at the luxury 61-bed home.

You will handle enquiries, coordinate events, build professional links in the community and manage the admissions pipeline to maximise revenue. A proactive, customer‑facing mindset is essential.

Qualifications

• Decisive, self-motivated, proactive and adaptable.
• Able to prioritise workload and work under pressure.
• Excellent communication and interpersonal skills.

Responsibilities

• Update the Sales and Marketing activity database and produce reports daily/weekly.
• Co-ordinate input from all team members and respond to enquiries.
• Assist at events and exhibitions; chase information and leads.
• Record and follow up sales leads to meet targets.
• Maintain pipeline data on potential residents to maximise revenue.
• Develop external relationships with community and care influences.
• Cover Sales & Marketing office seven days, including weekends/evenings.

Skills

Sales experience

Customer service

Business development

Marketing coordination

Job description

Home Admissions Advisor

Competitive Salary (D.O.E) plus commission and company benefits

Full Time Hours

The Gables in Hagley, near Stourbridge is a luxury 61 bedded residential and dementia care home.

We are looking for an ambitious, dedicated and compassionate sales person to join the team at the Gables. You will ensure the effective daily operation of Sales and Marketing whilst meeting and exceeding budget targets and filling the home with the agreed client base and maximising revenue.

The HAA will demonstrate the highest levels of professionalism and customer service at all times whilst promoting the values and vision of the Cinnamon Care Collection.

Our HAA’s are expected to promote the homes at all times and to carry out external business development, establishing community and professional links.

Main Responsibilities

• Update the Sales and Marketing activity database on an ongoing basis and produce activity reports on a daily, weekly or ad hoc basis.
• Co-ordinate input from all team members.
• Assist in answering all general sales and marketing enquiries from colleagues and customers, brochure requests, internet enquiries and other channels.
• Acquire information and collate responses and data from customers as required, including chasing up outstanding information.
• Assist at Sales and Marketing events with special emphasis on preparation for and coordination of all sales events and exhibitions.
• Record and follow up sales leads to ensure sales targets are met.
• Ensure that all reports are prepared within the required timescale and are accurate.
• Manage and keep up to date the information on the pipeline of potential residents, and when they are likely to become permanent residents, in order to maximise revenue and meet sales targets.
• Develop new contacts and maintain regular and close contacts with all key care influences.
• Identify new sales opportunities and ensure that, where possible, these come to completion.
• Flexibility in covering the Sales & Marketing office over seven days, including weekends and evening hours as and when required.

Person Specification

• This role involves working very closely with the General Manager. You will need to be decisive, self-motivated, proactive, flexible and adaptable. Confident and enthusiastic with a desire to excel in all areas. You will need to possess the ability to prioritise your workload and be able to work under pressure. The ability to communicate and manage interpersonal relationships, including influencing skills is essential.