Regional Growth Lead — West & Wales

ICE - Industrial Cleaning Equipment; Leicester; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Private healthcare

Annual leave 21+ days + bank holidays

Enhanced pension scheme

Life assurance 2x annual salary

Discount and wellbeing portal (ICECube

Job summary

ICE - Industrial Cleaning Equipment is seeking a commercially focused sales professional to own a defined region in the UK, driving growth, building relationships and delivering tailored cleaning equipment solutions.

You will conduct site surveys, product demonstrations and customer trials, while collaborating with internal teams to deliver value and exceed targets. A proven B2B sales background and strong negotiation skills are essential for success in this role.

Qualifications

• Proven mid-tier sales experience in a B2B environment.
• Experience selling to SMEs, owner-operated businesses and larger organisations.
• Strong track record of achieving and exceeding targets.
• Excellent communication, presentation and negotiation skills.
• Strategic thinker with commercial awareness and a data-driven approach.

Responsibilities

• Develop regional sales plans to drive growth.
• Build and nurture client relationships across sectors.
• Meet or exceed sales targets and contribute to business success.
• Identify and convert new opportunities and conduct site surveys.
• Deliver value-driven proposals and product demonstrations.
• Collaborate with marketing, product and service teams for aligned delivery.
• Forecasts, budget reporting, and performance monitoring with operations and finance.

Skills

Sales experience

B2B sales

Account management

Strategic planning

Negotiation

Relationship building

Analytical mindset

Tools

Sales Tracker

Job description

ICE - Industrial Cleaning Equipment is seeking a commercially focused sales professional to own a defined region in the UK, driving growth, building relationships and delivering tailored cleaning equipment solutions.

You will conduct site surveys, product demonstrations and customer trials, while collaborating with internal teams to deliver value and exceed targets. A proven B2B sales background and strong negotiation skills are essential for success in this role.