Regional B2B Growth Manager – East

ICE; Peterborough; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Private healthcare

Annual leave + bank holidays

Pension scheme

ICE Cube portal

Life assurance 2x salary

Bonus after 5 years service

Holiday buy back scheme

Job summary

ICE is seeking a driven sales professional to own a defined region in the UK, identifying opportunities, strengthening client relationships, and delivering tailored solutions that create long-term value.

Based around the West of England and Wales, the role combines field sales with collaboration across marketing, product and service teams to win new business, hit targets, and drive revenue.

Qualifications

• Proven experience in a sales role (mid-tier level) in B2B environments.
• Experience selling to SMEs, owner-operated businesses, and larger organisations.
• Strong track record of achieving and exceeding targets.
• Excellent communication, presentation and negotiation skills.
• Strategic thinker with strong commercial awareness.
• Customer-focused with a consultative sales approach.
• Analytical mindset with a data-driven approach to decision-making.
• Innovative and proactive in identifying new business opportunities.
• Ability to collaborate across cross-functional teams.

Responsibilities

• Developing and executing strategic sales plans to drive regional growth.
• Building and nurturing strong client relationships across multiple sectors.
• Achieving and exceeding sales targets, contributing to overall business success.
• Identifying and converting new business opportunities.
• Conducting site surveys, product demonstrations, and customer trials.
• Delivering compelling, value-driven proposals and solutions.
• Monitoring sales performance, analysing data, and identifying areas for improvement.
• Managing and developing key accounts and stakeholder relationships.
• Tracking performance through tools such as Sales Tracker and budget reporting.
• Analysing market trends, competitor activity, and new opportunities.
• Developing accurate sales forecasts and collaborating with operations and finance.
• Establishing strategic partnerships to drive revenue growth.
• Negotiating agreements to create mutually beneficial outcomes.
• Working closely with marketing, product, and service teams to ensure aligned delivery.
• Supporting customer training and product development initiatives.
• Optimising the sales funnel and improving conversion rates.

Skills

Sales experience

B2B sales

Negotiation

Relationship building

Job description

ICE is seeking a driven sales professional to own a defined region in the UK, identifying opportunities, strengthening client relationships, and delivering tailored solutions that create long-term value.

Based around the West of England and Wales, the role combines field sales with collaboration across marketing, product and service teams to win new business, hit targets, and drive revenue.