Regional Growth & Demand Marketing Manager

Faria Education Group; England; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary based on experience

Monthly Health & Wellness Allowance

Team socials

Professional Development opportunities

Unlimited book budget

Job summary

Faria Education Group is seeking a Regional Customer Demand Marketing Manager to drive expansion within existing customer bases across a defined region. You will own cross-sell and upsell opportunities, run ABM programs, and deliver full-funnel campaigns to meet pipeline targets and revenue growth.

You will collaborate with Sales, CX, Product, and RevOps to optimize attribution, data quality, and campaign ROI while scaling high-performing channels and automation opportunities.

Qualifications

• Proven experience in B2B demand generation and customer expansion.
• Strong ability to identify cross-sell/upsell opportunities within existing accounts.
• Proven track record delivering multi-channel campaigns that meet pipeline targets.
• Ability to analyze data and convert insights into actionable marketing plans.
• Experience partnering with Sales/SDRs to generate and convert pipeline.
• Excellent campaign and project management with stakeholders across teams.
• Able to stay strategic while executing campaigns hands-on.

Responsibilities

• Own regional demand strategy and budget aligned to revenue targets.
• Develop ABM programs for priority accounts and campaigns to drive expansion.
• Deliver full-funnel campaigns (paid media, email, events, nurture) to generate pipeline.
• Manage regional paid media budget and nurture programs.
• Support product launches with messaging testing across channels.
• Equip sales with target lists, enablement materials, and proofs points.
• Track pipeline and revenue, analyze funnel metrics, and optimize performance.

Skills

B2B demand generation

Cross-sell & upsell

Multi-channel campaigns

Pipeline targets

Data-driven analytics

Sales alignment

Campaign/project management

Strategic yet hands-on

Tools

CRM systems

Marketing automation platforms

Job description

Faria Education Group is seeking a Regional Customer Demand Marketing Manager to drive expansion within existing customer bases across a defined region. You will own cross-sell and upsell opportunities, run ABM programs, and deliver full-funnel campaigns to meet pipeline targets and revenue growth.

You will collaborate with Sales, CX, Product, and RevOps to optimize attribution, data quality, and campaign ROI while scaling high-performing channels and automation opportunities.