Global Product Marketing Leader — GTM & Launch

Faria Education Group; Loughborough; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary based on experience

Monthly Health & Wellness Allowance

Team socials

Support with qualification studies

Professional Development opportunities

Unlimited book budget

Job summary

Faria Education Group is seeking a Senior Product Marketing Manager to define global product marketing strategy, messaging and positioning across our education portfolio. You will lead ICPs, buyer personas and value propositions while coordinating with Product, Marketing, Sales and RPMMs to translate strategy into regional execution.

You will drive central projects, global launches and the development of messaging, assets and frameworks that support pipeline generation, product adoption and

Qualifications

• Proven experience in Product Marketing, ideally within B2B SaaS or technology.
• Strong understanding of product positioning, messaging, value propositions and GTM strategy.
• Experience developing ICPs, buyer personas, customer segmentation and competitive positioning.
• Ability to translate complex products into clear, compelling commercial messaging.
• Experience developing product marketing collateral, launch plans and sales enablement materials.

Responsibilities

• Develop and maintain global product positioning, messaging and value propositions across Faria's product portfolio.
• Define and refine global ICPs, buyer personas, customer journeys and segmentation in collaboration with Product, Sales and regional teams.
• Establish clear, differentiated product messaging that communicates customer benefits and competitive advantages.
• Ensure product marketing strategy aligns with company objectives, product roadmaps and commercial priorities.
• Lead the product marketing elements of launch planning, including positioning, messaging, target audiences and core assets.
• Coordinate with Product, Marketing, Sales Enablement and regional stakeholders to ensure launch plans are aligned and teams have the information they need.

Skills

Product marketing strategy

ICP & buyer personas

GTM planning

Cross-functional leadership

Education

Bachelor's degree in Marketing or Business

Tools

Salesforce

HubSpot

Marketo

Job description

Faria Education Group is seeking a Senior Product Marketing Manager to define global product marketing strategy, messaging and positioning across our education portfolio. You will lead ICPs, buyer personas and value propositions while coordinating with Product, Marketing, Sales and RPMMs to translate strategy into regional execution.

You will drive central projects, global launches and the development of messaging, assets and frameworks that support pipeline generation, product adoption and