Regional Demand & Expansion Marketing Lead

Faria Education Group; Loughborough; On-site; GBP 42,000 - 66,000; Full time

Benefits offered by this job

Competitive salary based on experience

Performance bonuses based on KPIs

Monthly Health & Wellness Allowance

Team socials

Professional development opportunities

Unlimited book budget

Job summary

Faria Education Group is seeking a Regional Customer Demand Marketing Executive to grow the existing customer base by driving expansion opportunities across regions. You will support campaign execution, targeting, content, digital activity and reporting to generate measurable pipeline and revenue.

Responsibilities include whitespace analysis, segmentation, CRM data quality, and collaboration with Sales, CX and Product Marketing to deliver high-performing regional campaigns and feature releases.

Qualifications

• Previous marketing experience in B2B, SaaS or tech environments.
• Understanding of digital marketing and integrated campaign execution.
• Strong organisational and project management skills.
• Comfortable working with data to inform decisions.
• Experience with CRM and marketing automation platforms.

Responsibilities

• Conduct whitespace analysis to identify cross-sell, upsell and product adoption opportunities.
• Support segmentation, target lists and CRM data accuracy across regions.
• Research customer needs and buying triggers; share insights with commercial teams.
• Maintain regional campaign planner across email, paid media, events, social and content.
• Plan integrated funnel campaigns, nurture programs, product launches and feature releases.
• Collaborate with internal marketing teams to ensure timely, high-quality delivery.
• Coordinate day-to-day delivery of demand generation campaigns.
• Equip sales with campaign details, enablement materials and case studies.
• Measure performance: engagement, leads, pipeline and ROI; refine targeting.

Skills

Whitespace analysis

CRM data accuracy

Campaign planning

Cross-sell strategy

Upsell campaigns

ABM basics

Content coordination

Digital campaigns

Tools

CRM systems

Marketing automation

Job description

Faria Education Group is seeking a Regional Customer Demand Marketing Executive to grow the existing customer base by driving expansion opportunities across regions. You will support campaign execution, targeting, content, digital activity and reporting to generate measurable pipeline and revenue.

Responsibilities include whitespace analysis, segmentation, CRM data quality, and collaboration with Sales, CX and Product Marketing to deliver high-performing regional campaigns and feature releases.