Regional Contract Sales Lead – New Build Kitchens

Howdens; Luton; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Company car and fuel card

Laptop and mobile phone

Employer pension contributions 12%

25 days + bank holidays (30 with years

Staff discount, share awards, rewards

Training and career development

Job summary

Howdens is seeking a commercially driven Regional Contract Sales Manager for the New Build Division, based in Luton. You will lead tendering, secure contracts, and drive repeat business with developers, housing associations, and contractors.

You’ll manage pipeline, forecasts and margins, working with design and legal teams to finalise specifications and terms. A strong track record in field sales and driving growth is essential.

Qualifications

• Experience in winning new business and building a healthy pipeline.
• Consultative selling, presentation and negotiation skills.
• Strong commercial judgement on specification, pricing and margins.
• Field-based role experience is essential.
• Strong communication skills.
• Track record of achieving/exceeding sales targets.
• Organised across tenders and active projects.
• Drive and persistence with integrity.
• Full UK driving licence is essential.

Responsibilities

• Lead opportunities from tender to contract award and retain commercial oversight.
• Grow repeat business and manage pipeline, forecasts and sales targets.
• Win kitchen contracts across new build, regeneration and related opportunities.
• Build relationships with housebuilders, developers, contractors, housing associations.
• Develop longer-term specifications with private clients and local authorities.
• Secure tenders, agree specifications, and coordinate with design hub.
• Review designs, value engineer, and negotiate pricing to protect margins.
• Coordinate handover to installation and depot teams.
• Submit monthly payment applications and manage CRM.

Skills

New business growth

Consultative selling

Negotiation

Presentation skills

Commercial judgment

Field-based sales

Target achievement

Account management

Driving licence

Job description

Howdens is seeking a commercially driven Regional Contract Sales Manager for the New Build Division, based in Luton. You will lead tendering, secure contracts, and drive repeat business with developers, housing associations, and contractors.

You’ll manage pipeline, forecasts and margins, working with design and legal teams to finalise specifications and terms. A strong track record in field sales and driving growth is essential.