Regional Chains Director

Webbeds UK Services Limited; Greater London; On-site; GBP 120,000 - 150,000; Full time

Job summary

WebBeds, a global B2B travel marketplace, seeks a Regional Chains Director in the Greater London area to lead regional strategy, grow market share, and manage strategic hotel chain partnerships. You will coordinate with Global Chains, Contracting, Sales, and Marketing to align regional execution with global objectives.

You will direct a regional team, own executive relationships, and drive portfolio performance through pricing, inventory, and product optimization, while representing WebBeds at

Qualifications

• Extensive contracting and commercial experience within the hotel and/or travel industry.
• Proven ability to build, manage, and grow senior‑level strategic partnerships with hotel chains.
• Fluent in English (additional languages beneficial).
• Willingness to travel frequently within the region and internationally.
• 8–10 years’ experience in hotel contracting, chain management, or strategic commercial roles within OTAs, bedbanks, or tour operators.
• Strong leadership of multi‑market or regional teams.

Responsibilities

• Define and own the regional chain strategy to drive incremental revenue growth and market share.
• Lead and manage the Regional Chains team (>4FTE), providing direction and performance management to ensure KPI delivery.
• Own senior‑level relationships with priority regional and global hotel chains as executive sponsor.
• Identify, evaluate, and prioritize new chain opportunities within the region with Global Chains and Regional Leadership.
• Oversee contract negotiations, renewals, and compliance with timelines and standards.
• Drive regional chain portfolio performance through pricing, availability, inventory, and product optimization in collaboration with cross‑functional teams.
• Chair quarterly business reviews with key chain partners to review performance and identify growth opportunities.
• Collaborate with regional and destination contracting teams to align on chain strategies and execution.
• Partner with supplier connectivity and loading teams to define connectivity strategies and scalable onboarding.
• Monitor performance trends, risks, and opportunities using data‑driven insights for strategic decisions.
• Act as escalation point for complex commercial, service, or operational issues.
• Negotiate regional exclusives, value adds, overrides, and joint marketing initiatives across WebBeds platforms.
• Represent WebBeds at key industry events and executive meetings to strengthen market presence.
• Ensure internal alignment and effective communication between Global Chains, Sales, Marketing, and regional teams.

Skills

Strategic partnerships

Contract negotiations

Leadership

Data-driven decisions

Market analysis

English fluency

Education

Bachelor or equivalent

Job description

What you will do on your journey with WebBeds. As a Regional Chains Director, you will lead, develop, and execute the regional chain strategy to drive sustainable growth, strengthen strategic partnerships, and increase WebBeds’ market share across your assigned regions. In this role, you will own senior-level relationships with key regional hotel chain partners and provide strategic direction to the Regional Chains team to maximize commercial performance, portfolio expansion, and long-term value creation. You will work cross-functionally with Global Chains, Contracting, Partner Success, Supplier Optimization, Connectivity, Sales, and Marketing teams to ensure seamless alignment between regional execution and global chain objectives. This position requires a strong commercial leader with deep industry expertise, strategic vision, and the ability to translate high-level strategy into measurable results. In this role you will:

Key responsibilities

• Regional chain strategy definition: Define and own the regional chain strategy, aligned with global chains objectives, to drive incremental revenue growth and market share.
• Team leadership and management: Lead and manage the Regional Chains team (>4FTE), providing direction, coaching, and performance management to ensure delivery of agreed KPIs.
• Senior-level relationship ownership: Own senior-level relationships with priority regional and global hotel chains, acting as executive sponsor and escalation point.
• Chain opportunity identification: Identify, evaluate, and prioritize new chain opportunities within the region in collaboration with Global Chains and Regional Leadership.
• Contract negotiation and compliance: Ensure optimal commercial outcomes by overseeing chain contract negotiations, renewals, and compliance with agreed timelines and standards.
• Portfolio performance driving: Drive regional chain portfolio performance through pricing, availability, inventory, and product optimization in partnership with Partner Success, Supplier Optimization, and Contracting teams.
• Quarterly business reviews: Chair and participate in high-level quarterly business reviews with key chain partners to review performance, align strategy, and identify growth opportunities.
• Cross-functional contracting collaboration: Collaborate with regional and destination contracting teams to ensure alignment on chain strategies, targets, and hotel-level execution.
• Supplier connectivity partnership: Partner with supplier connectivity and loading teams to define preferred connectivity strategies and ensure scalable, high-quality chain onboarding.
• Performance trend monitoring: Monitor regional chain performance trends, risks, and opportunities, using data-driven insights to inform strategic decisions.
• Complex issue escalation: Act as escalation point for complex commercial, service, or operational issues impacting regional chain partners.
• Commercial initiative negotiation: Drive the negotiation and execution of regional exclusives, value adds, overrides, and joint marketing initiatives across WebBeds platforms.
• Industry event representation: Represent WebBeds at key industry events, tradeshows, and executive-level partner meetings to strengthen market presence and relationships.
• Internal alignment and communication: Ensure effective internal communication and alignment between Global Chains, Sales, Marketing, and regional teams to maximize promotion of chain content.
• Health and Safety compliance: Support Health and Safety compliance and ensure required reporting is completed and up to date.
• Corporate communication standards: Communicate internally and externally in a professional manner in line with corporate guidelines and leadership expectations.

The skills we would love to see in your suitcase!

• Extensive contracting and commercial experience within the hotel and/or travel industry.
• Proven ability to build, manage, and grow senior-level strategic partnerships with hotel chains.
• Educated to degree level or equivalent professional qualification.
• Fluent in English (additional regional languages highly beneficial).
• Willingness to travel frequently within the region and internationally as required.
• Strong strategic leadership and people management skills, with experience leading multi-market or regional teams.
• Excellent commercial acumen with a strong understanding of regional and global distribution models.
• Highly developed negotiation, influencing, and stakeholder management skills.
• Data-driven decision-maker with strong analytical capabilities and financial awareness.
• Exceptional communication and presentation skills, able to engage effectively at executive level.
• Proactive, resilient, and adaptable, with the ability to manage complexity and competing priorities.
• Collaborative leadership style with a strong focus on cross-functional teamwork and accountability.
• Minimum 8–10 years’ experience in hotel contracting, chain management, or strategic commercial roles within OTAs, bedbanks, or tour operators.
• Strong understanding of dynamic and static contracting models across multiple regions.
• Fluency in one or more additional European languages.
• Previous experience in a regional or global leadership role managing chain portfolios.
• Demonstrated success in scaling chain partnerships and driving measurable regional growth.
• Experience working in complex, matrix-driven international organizations.

Web Travel Group is a global B2B organisation servicing the travel industry, connecting hotels and other travel sellers to a diverse network of travel buyers all over the world through our trade only digital travel marketplace brand –WebBeds. WebBeds provides powerful distribution solutions that make selling and buying travel easier. WebBeds connects hotels to sell rooms with travel buyers looking to find rooms for their customers, the travelling public. WebBeds partners are supported through a truly global footprint, we have a team of 2,000+ people in 120+ cites across 50+ countries speaking 50+ languages - all focused on ensuring WebBeds delivers value, choice, expertise and an unrivalled level of service. Hotels and other suppliers - global and regional hotel chains, independent hotels, apartments, resorts, attractions, transfer and sightseeing companies and more - can sell their products through WebBeds by connecting to a global network of online and offline travel buyers through cutting edge solutions that provide greater inventory control to simplify distribution, and leverage WebBeds enhanced analytics to inform inventory optimisation choices – saving costs and increasing revenue. Travel buyers - online travel agencies, retail travel agents, corporate travel managers, tour operators, wholesalers, tourism boards, super apps, DMC’s, group providers, airlines and more - can integrate the hundreds of thousands of hotels and ground services in the WebBeds marketplace through simple and seamless API connectivity, or they cansearch, shop and book online through one of WebBeds trade only booking sites.