EMEA Retail Franchise Development Lead

Mattel, Inc.; Slough; Hybrid; GBP 57,000 - 68,000; Full time

Benefits offered by this job

Bonus scheme

Contributory pension

Private health insurance

Employee discount program

Flexible work model

25 vacation days + 2 volunteer days

Job summary

Mattel is seeking a commercial, relationship-led Associate Manager to drive Retail Franchise Development in an assigned EMEA territory. You will translate regional priorities into locally relevant retailer stories, cross-category programs and consumer experiences to strengthen retailer relationships and growth.

Reporting to the Senior Manager, you will own plans, build annual priorities, and develop strategic partnerships with retailers, licensees and internal teams across EMEA.

Qualifications

• 7+ years of experience in retail development, licensing, commercial sales, buying, franchise marketing, category management, or a related consumer products field.
• Experience within consumer products, entertainment, licensing, or branded goods is strongly preferred.
• Strong knowledge of the retail landscape within the assigned territory, with an established network of retailer and/or commercial relationships.
• Proven experience developing and presenting retail programs, Joint Business Plans, franchise activations, customer propositions, and commercial business cases.
• Experience working across cross-functional, multi-market teams within a complex, matrixed organization.
• Degree in Business, Marketing, or a related discipline (or equivalent professional experience).
• Fluent English required; additional language(s) relevant to the assigned territory are an advantage.

Responsibilities

• Develop and execute the Retail Franchise Development plan for the assigned territory, aligned with EMEA Franchise, Category and Commercial priorities.
• Translate the EMEA retailer segmentation, activation calendar and strategic frameworks into market-relevant plans based on local customer, consumer and competitive dynamics.
• Build clear annual priorities, territory account plans and performance measures for the assigned geography, with regular reporting to the Senior Manager, Retail Franchise Development EMEA.
• Identify whitespace opportunities across brands, categories, channels and retailers, converting insights into actionable growth proposals that strengthen franchise presence and improve retail execution.
• Support category teams and licensees in increasing product listings, shelf space and visibility across relevant retail channels.

Skills

Retail strategy

Relationship building

Negotiation

Presentation skills

Cross-functional collaboration

Market insights

English fluency

Education

Business/Marketing degree

Job description

Mattel is seeking a commercial, relationship-led Associate Manager to drive Retail Franchise Development in an assigned EMEA territory. You will translate regional priorities into locally relevant retailer stories, cross-category programs and consumer experiences to strengthen retailer relationships and growth.

Reporting to the Senior Manager, you will own plans, build annual priorities, and develop strategic partnerships with retailers, licensees and internal teams across EMEA.