Regional Account Manager

SWAY Hair Extensions; Leeds; On-site; GBP 40,000 - 60,000; Full time

Job summary

SWAY Hair Extensions is seeking a Regional Account Manager in the United Kingdom to drive growth by managing and developing relationships with salon partners, onboard new salons, and execute brand initiatives. You’ll focus on growing revenue, upselling, and delivering exceptional client support while coordinating with internal teams and travelling as required.

Lead brand promotions, launches, and marketing activity, ensure flawless salon execution, and represent SWAY at meetings, events, and

Qualifications

• Experience in hair industry sales or account management.
• Strong communication and relationship-building skills.
• Able to travel as required within the UK.

Responsibilities

• Build and nurture long-lasting relationships with salon partners.
• Grow revenue by identifying opportunities and upselling.
• Onboard new salons and provide day-to-day account support.
• Implement brand promotions and launches with internal teams.
• Ensure brand execution in-salon and support social media initiatives.
• Manage diary to maximise productivity.
• Track performance, analyze territory growth, and report KPIs.
• Represent SWAY at meetings, events, and campaigns.

Skills

Account management

Relationship building

Sales skills

Brand promotion

Presentation skills

Communication

Tools

Outlook

Excel

Job description

As a Regional Account Manager at SWAY, you will play a pivotal role in driving business growth by managing and developing strong relationships with both new and existing salon partners. You will act as the primary point of contact for your accounts, delivering exceptional client support, identifying commercial opportunities, and ensuring the successful execution of brand initiatives. This role combines sales, relationship management, brand representation, and strategic growth planning.

What You’ll Do:

• Build and nurture strong, long lasting relationships with salon partners.
• Grow revenue across your territory by identifying sales opportunities, upselling, and driving product adoption.
• Proactively onboard new salons and provide exceptional day-to-day account support.
• Implement brand promotions, launches, and marketing activity in partnership with our internal teams.
• Ensure our brand is executed flawlessly in-salon, supporting social media and retail initiatives.
• Manage your diary to maximise productivity.
• Track performance, analyse territory growth, and report on KPIs.
• Represent SWAY at meetings, events, training sessions, and seasonal campaigns.

What We’re Looking For

• Proven account management or field sales experience in the hair industry (essential).
• A strong communicator with excellent influencing and relationship-building skills.
• Entrepreneurial, results-driven, and commercially switched on.
• Confident managing multiple projects in a fast-paced environment.
• Tech-savvy with knowledge of Outlook, Word, Excel and the ability to build engaging presentations.
• Social-media aware, understanding how to leverage it for commercial benefit.
• Highly organised, proactive, and comfortable working autonomously.
• Passionate about people, the industry, and the SWAY brand.

Additional Requirements

UK-based with the ability to travel when required