Real Time CRM Executive

William Hill PLC; Greater London; Hybrid; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Hybrid working

Family support

Discounts at retailers

Competitive salary and pension

Job summary

evoke is seeking a creative, data-driven marketer to join the Real Time CRM team, delivering timely, relevant campaigns across Sports and Gaming products. Plan and build real-time CRM campaigns, coordinating with Bloomreach and other platforms to engage customers at key moments.

Fluent in Spanish and English, you will craft compelling copy, analyse performance, and optimise next-best-action promotions during major sporting events.

Qualifications

• Experience in CRM or lifecycle marketing in a B2C digital environment.
• Knowledge of CRM campaign management platforms, email, SMS and push marketing.
• Fluent in both Spanish and English with strong written and verbal communication.
• Passion for sport with flexibility to work evenings and weekends during major events.

Responsibilities

• Plan, build and deliver real-time CRM campaigns across Sports and Gaming products.
• Coordinate campaign delivery through Bloomreach and other CRM platforms across Email, Push Notifications and Welcome journeys.
• Identify opportunities to enhance engagement through personalised next-best-action campaigns and tailored experiences.
• Create compelling marketing copy and campaign content showcasing products, promotions and events.
• Collaborate with data, automation and wider CRM teams to target real-time audiences.
• Utilise bonus and promotional tools to create exclusive campaigns that drive engagement.
• Monitor, analyse and report on campaign performance to optimise future activity.
• Support CRM activity during key sporting events, adapting quickly to live opportunities.

Skills

Real-time CRM

Multichannel marketing

Spanish & English

Campaign analysis

Copywriting

Tools

Bloomreach

Email platforms

CRM platforms

Job description

At evoke, our customers are at the centre of everything we do. As part of our Real Time CRM team, you'll play a key role in delivering timely, relevant and engaging communications that enhance every stage of the customer journey. From first registration to major sporting moments and personalised promotions, you'll help create best-in-class CRM experiences that inspire customers to stay engaged with our Sports and Gaming products. This is an exciting opportunity for a creative, data-driven marketer who thrives in a fast-paced environment and enjoys combining customer insight, technology and storytelling to deliver impactful campaign. If you have the passion for sport and are fluent in both Spanish and English, we want to hear from you.

What you will be doing

• Plan, build and deliver real-time CRM campaigns across Sports and Gaming products, ensuring customers receive relevant and engaging communications at key moments in their journey.
• Coordinate campaign delivery through Bloomreach and other CRM platforms across multiple channels, including Email, Push Notifications and Welcome journeys.
• Identify opportunities to enhance customer engagement through personalised next-best-action campaigns, promotions and tailored experiences.
• Create compelling marketing copy and campaign content that showcases William Hill's products, promotions and sporting events.
• Collaborate with data, automation and wider CRM teams to develop and target real-time customer audiences.
• Utilise bonus and promotional tools to create exclusive and incentivised campaigns that drive engagement and retention.
• Monitor, analyse and report on campaign performance, using insights and customer data to optimise future activity and achieve business objectives.
• Support the delivery of CRM activity during key sporting events, adapting quickly to live opportunities and changing customer behaviours.

Who we are looking for

We are committed to responsible gambling, and we are looking for people who can support our ethos.

• Experience within CRM, lifecycle marketing or one-to-one customer marketing would be desirable, ideally in a B2C digital environment.
• Knowledge of CRM campaign management platforms, email, SMS and push notification marketing, with experience executing targeted customer campaigns would be an advantage.
• Fluent in both Spanish and English, with excellent written and verbal communication skills and the ability to support daily Spanish CRM activity
• Passion for sport and a good understanding of the betting and gaming industry, with the flexibility to work shift patterns including evenings and weekends during major sporting events.

What we offer

Our roles offer more than just a job, you’ll become part of the evoke family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer:

• – Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.
• Perks and discounts: Discounts at a range of high-street retailers
• Financial: Competitive salary, pension, and bonus schemes.
• Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme.
• Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!
• Healthcare: We prioritise your health and well-being, offering comprehensive healthcare benefits (or a cash alternative).
• Pension package, income protection and life assurance: Safeguarding your financial future and offering peace of mind.

More about evoke

We’re a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn’t be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That’s the future. That’s evoke.

At evoke, you’ll benefit from flexibility and a culture built on trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you.

At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.