Product Designer

William Hill PLC; Leeds; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Family support: maternity/paternity-le

Perks and discounts

Competitive salary and pension

Health & wellbeing programs

Hybrid working

Healthcare benefits

Job summary

evoke is expanding its Global Product Design team and seeks a Product Designer to own key parts of the design process and deliver user‑centred experiences for major betting and gaming brands, including William Hill. You’ll partner with Product, Engineering and Research to shape solutions and verify ideas with data.

You will design flows, wireframes and polished UI, while contributing to the design system and using AI‑enabled tools to improve efficiency.

Qualifications

• Portfolio demonstrating user‑centred problem solving, interaction design, prototyping and high‑quality visual design.
• Strong product thinking balancing user needs, business goals and delivery constraints.
• Experience using research, usability testing, behavioural insights and product data to guide design decisions.
• Proficiency in Figma, accessibility and inclusive design, design systems, and AI-enabled tools in design workflows.

Responsibilities

• Take ownership of stages from discovery to validation, delivery and implementation.
• Design intuitive, accessible experiences balancing user needs, business goals and technical constraints.
• Partner with Product Managers and Engineers to define problems and priorities.
• Leverage customer research and product data to inform decisions and opportunities.
• Plan and conduct usability testing and translate findings into improvements.
• Create user flows, wireframes, prototypes and polished UI designs.
• Use rapid prototyping and AI-enabled tools to explore ideas and increase design efficiency.

Skills

Portfolio

Product thinking

Research methods

Figma

Accessibility

Design systems

AI-enabled tools

Tools

Figma

AI-enabled tools

Job description

At evoke, our Global Product Design team brings together Product Designers, Motion Designers and UX Researchers across multiple locations, working on some of the world's most recognised betting and gaming brands, including William Hill, 888 and Mr Green.

We collaborate closely with Product, Engineering, Research, Analytics and Brand teams to create safe, intuitive and engaging experiences for millions of customers.

Customer insight sits at the centre of everything we do, and we're constantly evolving how we work through experimentation, data-informed decision making, shared design systems and AI-enabled tools.

If you're passionate about solving complex problems, enjoy working in a collaborative environment and are excited by the opportunity to influence products used at scale, we'd love to hear from you.

A portfolio showcasing user-centred designs is essential, including examples of your working process including conception, prototypes, and high-fidelity UI designs that demonstrate problem-solving and attention to detail backed up by data, be that qualitative or quantitative - Sorry we cannot consider your application without this.

What you will be doing

• Take ownership of key stages of the product design process, from problem discovery and concept development through to validation, delivery and implementation.
• Design intuitive, accessible and customer-focused experiences that balance user needs, business objectives and technical requirements.
• Partner with Product Managers and Engineers to define problems, shape solutions and align on priorities and scope.
• Leverage customer research, behavioural insights and product data to inform decisions, challenge assumptions and uncover opportunities.
• Plan and conduct usability testing and evaluative research, translating findings into meaningful product improvements.
• Create user flows, wireframes, prototypes and polished UI designs that clearly communicate end-to-end customer journeys.
• Use rapid prototyping, experimentation and AI-enabled tools to explore ideas, reduce uncertainty and improve design efficiency.
• Contribute to and evolve our design system, support delivery through design QA, and communicate design rationale clearly to stakeholders across the business.

Who we are looking for

We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will have:

• Experience as a Product Designer or within a similar digital product design role, with a portfolio that demonstrates user-centred problem solving, interaction design, prototyping and high-quality visual design.
• Excellent product thinking, with the ability to balance customer needs, business goals and delivery constraints while framing complex problems effectively.
• Experience using research, usability testing, behavioural insights and/or product data to guide design decisions and improve outcomes.
• Proficiency in Figma, accessibility and inclusive design principles, design systems, and modern design practices, including the use of AI-enabled tools within the design workflow.

What we offer

Our roles offer more than just a job, you’ll become part of the evoke family! We have created an environment where our people can thrive.

Check out some of the fantastic benefits on offer:

• Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.
• Perks and discounts: Discounts at a range of high-street retailers
• Financial: Competitive salary, pension, and bonus schemes
• Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme.
• Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!
• Healthcare: We prioritise your health and well-being, offering comprehensive healthcare benefits (or a cash alternative).
• Pension package, income protection and life assurance: Safeguarding your financial future and offering peace of mind.

More about evoke

We're a business that embraces change and progress.

The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings.

Marking a new sense of purpose, direction and ambition for the business, there couldn't be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences.

That's the future. That's evoke.

At evoke, you'll benefit from flexibility and a culture built on trust. We'll give you the space to be yourself and the tools you need to protect our customers while they play. We'll invest in your future to help you develop your unique strengths and build a career that’s right for you.

We prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.