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Exchange People Limited; North Weston; On-site; GBP 50,000 - 60,000; Full time

Job summary

Exchange People seeks a visionary Head of Marketing to lead brand strategy in the Liverpool area, driving growth across new product streams in the B2B beauty space.

You will oversee brand positioning, cross-channel campaigns, and a multi-disciplinary team, translating market insights into measurable performance. This permanent role offers a hands-on leadership opportunity in a fast-growing company.

Qualifications

• Experience leading beauty marketing initiatives and campaigns.
• Strong ability to analyse marketing metrics and customer data.
• Proven track record in scaling beauty brands and channels.

Responsibilities

• Define and evolve brand positioning for multiple beauty brands.
• Ensure brand consistency across packaging, training materials, digital content and displays.
• Drive growth metrics: awareness, penetration, salon adoption, revenue impact.
• Set KPIs aligned with industry benchmarks and growth targets.
• Allocate marketing budget across traditional and digital channels for maximum ROI.
• Lead a multi-disciplinary team of marketers, social, design and ecommerce professionals.

Skills

Beauty marketing leadership

Analytics

Brand strategy

Job description

Head of Marketing – Liverpool – £50,000 - £60,000 per annum

Location: Garston, Liverpool

Job Type: Permanent

Salary: £50,000 - 60,000 per annum

Hours: Monday–Friday, Day Shifts

About the Role

Our client, a leader in their industry, are seeking a visionary Sales and Marketing Officer to elevate our brand presence and accelerate our growth trajectory in this competitive beauty space. Part of this transformation includes the introduction of 4 new product streams in the B2B sector. Each one is highly disruptive in the marketplace and brings a new quality at an extraordinary price.

Key Responsibilities

• Define and evolve our brand positioning to make our brands synonymous with effortless, transformative beauty solutions.
• Ensure brand consistency across all touchpoints—from Instagram-worthy packaging to professional training materials, digital content, salon displays, and new product innovations.
• Drive measurable growth metrics: brand awareness, consumer penetration, salon adoption rates, and revenue impact.
• Establish clear KPIs that align with beauty industry benchmarks and our ambitious growth targets.
• Strategically allocate marketing budget across traditional beauty marketing channels and emerging platforms, ensuring maximum ROI.
• Grow and manage a multi-disciplined team of marketeers, social, graphic and ecommerce people who are data-led and customer-focused.

What We’re Looking For

• This is a highly selective search for an exceptional beauty marketing leader
• Beauty Analytics Expert: You’re equally comfortable analysing Instagram engagement metrics, salon sell-through rates, or customer acquisition costs.
• Beauty Scale-up Experience: You understand the unique challenges of growing beauty brands.
• Hands-on Beauty Leader: You’re as comfortable directing a high-concept campaign shoot as you are demonstrating product application techniques
• Opprtunity to work within a fast growing company
• Great location

About Us

Exchange People are a family‑run Employment Business, proudly supporting workers across North‑West England and Central Scotland since 1997.