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AWD online; Greater Lincolnshire; On-site; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Annual leave

Birthday day off

EAP

Pension plan

Mauve Academy

Training allowance

Hybrid working

Home setup allowance

Eye care benefits

Travel opportunities

Team events

Job summary

AWD online is seeking a Sales & Events Manager / Business Development Manager to own prebooked sales, cultivate corporate relationships and drive local business development for a vibrant Lincoln venue. You will convert enquiries and proactively generate consumer and corporate bookings, working closely with venue management, marketing and operations to build relationships and deliver successful events.

Use CRM insights and sales reporting to strengthen repeat business and shape future plans while

Qualifications

• Demonstrable ability to grow prebooked sales across consumer parties and corporate events.
• Experience creating, implementing and delivering sales plans to achieve prebooked sales targets.
• Excellent presentation skills, strong attention to detail and confidence writing proposals and negotiating with customers.
• Proactive, positive, flexible and collaborative approach.
• Strong administrative and IT skills.
• Knowledge of widely used industry booking platforms.
• Strong understanding of social media, digital sales and how to positively influence sales activity.

Responsibilities

• Prebooked Sales Growth: Maximise consumer and corporate prebooked sales, including social parties, corporate events, restaurant bookings and seasonal occasions.
• Proactive Business Development: Generate new business through targeted outreach, networking, local initiatives and relationship-building.
• Enquiry Conversion: Use available sales tools to respond to enquiries and maximise enquiry-to-booking conversion.
• Corporate Account Management: Build and maintain key corporate relationships, gather customer feedback and encourage repeat business.
• Sales Planning: Create and execute sales plans with clear targets and objectives that support venue sales performance.
• CRM and Reporting: Maintain enquiry and CRM systems, build and validate customer databases, analyse activity and support accurate sales reporting.
• Client Engagement: Conduct venue show rounds, meet and greet clients, prepare proposals and represent the venue professionally.
• Networking and Showcases: Attend networking events and organise showcase activity for event bookers, PAs and key corporate clients.
• Seasonal Campaigns: Plan effectively for Christmas, New Year’s Eve and summer sales opportunities.
• Social Media and Digital Sales: Manage venue social media channels appropriately and use digital sales activity to support prebooked revenue.
• Cross-Functional Collaboration: Work positively with venue management, the wider sales team, marketing and operations on promotions, events and local initiatives.
• Sales Updates: Attend relevant sales and venue meetings, presenting performance updates and forthcoming plans.

Skills

Prebooked sales

Business development

Proposal writing

Negotiation

CRM & reporting

Client relationship management

Event sales

Networking

Social media & digital sales

Sales planning

Presentations

Team collaboration

Tools

CRM software

Job description

Sales & Events Manager / Business Development Manager (AWDO-P15288)

Sales & Events Manager / Business Development Manager

Drive prebooked sales for an exciting Lincoln venue, converting enquiries and creating new corporate opportunities. Previous sales experience is essential, ideally gained within hospitality, with a proactive and commercially focused approach.

If you’ve also worked in the following roles, we’d also like to hear from you: Sales Manager, Account Manager, Key Account Manager, Corporate Sales Manager, Venue Sales Manager, Event Sales Manager, Client Relationship Manager, Commercial Manager

SALARY: £35,000 per annum + Commission + Benefits

LOCATION: Lincoln, Lincolnshire

JOB TYPE: Full-Time, Permanent

WORKING HOURS: To suit the needs of the business

JOB OVERVIEW

A fantastic opportunity is available to take ownership of prebooked sales, corporate relationships and local business development for a vibrant venue.

The Sales & Events Manager / Business Development Manager will convert incoming enquiries and proactively generate consumer and corporate bookings.

Working closely with venue management, marketing and operations, the Sales & Events Manager / Business Development Manager will build relationships, develop local initiatives and support successful event delivery.

The Sales & Events Manager / Business Development Manager will use CRM insight, customer feedback and sales reporting to strengthen repeat business and future sales plans.

DUTIES

• Prebooked Sales Growth: Maximise consumer and corporate prebooked sales, including social parties, corporate events, restaurant bookings and seasonal occasions
• Proactive Business Development: Generate new business through targeted outreach, networking, local initiatives and relationship-building
• Enquiry Conversion: Use available sales tools to respond to enquiries and maximise enquiry-to-booking conversion
• Corporate Account Management: Build and maintain key corporate relationships, gather customer feedback and encourage repeat business
• Sales Planning: Create and execute sales plans with clear targets and objectives that support venue sales performance
• CRM and Reporting: Maintain enquiry and CRM systems, build and validate customer databases, analyse activity and support accurate sales reporting
• Client Engagement: Conduct venue show rounds, meet and greet clients, prepare proposals and represent the venue professionally
• Networking and Showcases: Attend networking events and organise showcase activity for event bookers, PAs and key corporate clients
• Seasonal Campaigns: Plan effectively for Christmas, New Year’s Eve and summer sales opportunities
• Social Media and Digital Sales: Manage venue social media channels appropriately and use digital sales activity to support prebooked revenue
• Cross-Functional Collaboration: Work positively with venue management, the wider sales team, marketing and operations on promotions, events and local initiatives
• Sales Updates: Attend relevant sales and venue meetings, presenting performance updates and forthcoming plans

CANDIDATE REQUIREMENTS

ESSENTIAL

• Demonstrable ability to grow prebooked sales across consumer parties and corporate events
• Experience creating, implementing and delivering sales plans to achieve prebooked sales targets
• Excellent presentation skills, strong attention to detail and confidence writing proposals and negotiating with customers
• Proactive, positive, flexible and collaborative approach
• Strong administrative and IT skills
• Knowledge of widely used industry booking platforms
• Strong understanding of social media, digital sales and how to positively influence sales activity

DESIRABLE

• Hospitality experience and familiarity with the competitive venue market
• Detailed knowledge of Lincoln, including key businesses, networking events, local authority and student opportunities

JOB REF: AWDO-P15288

Perks and Benefits

Generous annual leave, plus public holidays based on location. Extra annual leave for your birthday or an alternative celebration day. Access to an Employee Assistance Programme (EAP) Pension plan with contributions from Mauve Group (where applicable). Opportunities for professional growth via Mauve Academy – our learning portal. Annual training allowance for career development. Hybrid working environment, with home setup allowance (where applicable). Optical benefits (£155/€180 toward eye tests, glasses, and lenses). Exciting opportunities, including domestic/international travel, team meet-ups, and company-wide events.