Ralph Lauren Brand Image Manager, EMEA PFS Communications

Ralph Lauren; Watford; On-site; GBP 40,000 - 55,000; Full time

Job summary

A global lifestyle brand is seeking a Brand Image Manager for EMEA to drive seasonal brand image communications and ensure consistent presentation across all channels. The successful candidate will develop planning guides and collaborate with various departments to align on visual strategies. Must have strong experience in visual merchandising and shop floor retail, with excellent skills in Microsoft Office, Excel, and Adobe Suite. The role requires a proactive approach and effective communication skills to balance commercial needs with brand elevation.

Qualifications

• Strong communicator with influencing and negotiating skills.
• Proactive and reactive to requests, aware of sales goals.
• Structured and organized, able to work to tight deadlines.

Responsibilities

• Develop seasonal planning guides and visual tools for store teams.
• Collaborate with cross-functional teams to align priorities.
• Lead cross-channel collaboration for consistent brand presentation.

Skills

Microsoft Office

Adobe Suite

Excel

Visual Merchandising

Shop floor retail experience

Influencing skills

Organizational ability

Multi-channel environment experience

Job description

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Brand Image Manager, EMEA PFS Communications drives seasonal brand image communications by creating clear in-store guidelines and tools that ensure consistent presentation across categories, channels, and regions. Act as the key liaison between cross-functional teams to balance commercial needs with brand elevation.

• Brand Image Communications - In Store Guidelines and Seasonal Tool Creation
• Showroom Set up and partnership with creative teams.
• EMEA PRO Buying Visual Assortment process and support.
• Seasonal Guideline/ Model Store Shoot each Season.
• Partnership on Sale guidance and capacity Guidance.

Essential Duties & Responsibilities

Key Responsibilities

• Develop seasonal planning guides and visual tools for store teams.
• Collaborate with Marketing, Buying, Space Planning, and Brand Specialists to align priorities and ensure accuracy.
• Distribute and maintain documents via Yoobic/SharePoint; organize team calls and meetings.
• Provide visual feedback on assortments to support EMEA strategies and seasonal launches.
• Guide buying teams on product distribution and assortment modules.
• Lead cross-channel collaboration to ensure consistent brand presentation across full price, showroom, and PRO environments.

Accountabilities

• Act as the "go-to" for brand image queries across functions.
• Ensure flagship presentation strategies are achievable and consistent.
• Balance commercial objectives with brand elevation and customer experience.

Experience, Skills & Knowledge

• Microsoft Office with Adobe Suite. In-depth Knowledge of Excel
• An understanding of store fixture and store design. Ability to read floorplans and elevations.
• Experience of Visual Merchandising and merchandising and buying experience.
• Shop floor retail experience is essential.
• Experience of multi-channel environments
• Strong Communicator; influencing/negotiating skills
• Focused; ability to visualize without physical space or product being present
• Structured and organized, able to work to tight deadlines with numerous opinions and demands
• Positive and passionate about Ralph Lauren
• Proactive and reactive to requests. Aware of sales goal and sales progress to support sell out.